Brave creative advertising was the subject up for discussion at the first B&T Inside Creative event, which took place in Sydney.
As Maddie Ross outlines, when advertising budgets are tight, advertisers will often play it safe – but conservatism isn't always the best answer. Bold ideas on a small budget are often the most effective.
B&T brought together creatives from around Australia to discuss the power of – and secrets to – brave advertising.
Here, we catch up with Whybin\TBWA Sydney and their campaign for M.J. Bale.
B&T is also hosting another Inside Creative in Melbourne on May 8. For more details and to register click here.