Suncorp gets Pleasantly Surprised by gho

Suncorp gets Pleasantly Surprised by gho
SHARE
THIS



Digital agency gho is behind a new campaign for Suncorp Everyday Super that is designed to leave the Aussie public ‘Pleasantly Surprised’.

Radio advertising and a ‘Pleasantly Surprised’ website has been put together to raise awareness of the super fund. This will be supported by giveaways – ‘Pleasant Surprises’ – as well as press and direct mail.

Lisa Harrison, from Suncorp Life, said: “Pleasantly Surprised is a campaign we’re really excited about because it is a positive message about superannuation, a topic many Australians are not engaged in. We want our customers to understand the core benefit of Everyday Super – that super doesn’t need to be complicated.”

Peter Hosking, manager partner at gho, added: “In partnering with Suncorp Life, we’ve been able to develop a digitally-focused campaign that has the capacity to break through in the saturated superannuation space. Pleasantly Surprised is a fresh approach to speaking about superannuation.”

The campaign kicked off across Queensland this week.

Credits:

Client: Suncorp Life; executive manager of marketing and customer strategy: Donald McBain; marketing communications manager: Lisa Harper; marketing campaign manager: Jo Slovinec; agency: gho; creative director: Murray Redwood; digital director: Mark Ashley-Wilson; art director: Clement Lam; digital creative group head: Ryan Chao; senior account director: Amy Champion; account manager: Caitlin Betts

Please login with linkedin to comment

Latest News

Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]