Digital agency gho is behind a new campaign for Suncorp Everyday Super that is designed to leave the Aussie public ‘Pleasantly Surprised’.
Radio advertising and a ‘Pleasantly Surprised’ website has been put together to raise awareness of the super fund. This will be supported by giveaways – ‘Pleasant Surprises’ – as well as press and direct mail.
Lisa Harrison, from Suncorp Life, said: “Pleasantly Surprised is a campaign we’re really excited about because it is a positive message about superannuation, a topic many Australians are not engaged in. We want our customers to understand the core benefit of Everyday Super – that super doesn’t need to be complicated.”
Peter Hosking, manager partner at gho, added: “In partnering with Suncorp Life, we’ve been able to develop a digitally-focused campaign that has the capacity to break through in the saturated superannuation space. Pleasantly Surprised is a fresh approach to speaking about superannuation.”
The campaign kicked off across Queensland this week.
Client: Suncorp Life; executive manager of marketing and customer strategy: Donald McBain; marketing communications manager: Lisa Harper; marketing campaign manager: Jo Slovinec; agency: gho; creative director: Murray Redwood; digital director: Mark Ashley-Wilson; art director: Clement Lam; digital creative group head: Ryan Chao; senior account director: Amy Champion; account manager: Caitlin Betts