Jeff Goodby to present at 2014 Siren Awards

Jeff Goodby to present at 2014 Siren Awards

The finalists fighting for the title of the best radio ad of 2014 have today been announced ahead of the winner reveal in Melbourne next month.

B&T Magazine
Posted by B&T Magazine

When the winners are named at Encore in St Kilda on May 9 it will be a celebration of the year’s best radio ad as well as the 10th anniversary of the Siren Awards themselves.

Joan Warner, chief executive of Commercial Radio Australia, said: “This year finalists come from around the country and the ads continue to raise the creative bar.”

Last year’s Gold Siren winner was the highly-awarded Dumb Ways to Die campaign by John Mescall and Pat Baron from McCann Melbourne for Metro Trains. The ad went on to win the prestigious Cannes Radio Grand Prix.

The duo are once again in the running to take home the Gold Siren this year with another Metro Trains campaign.

Jeff Goodby (pictured), co-founder of Goodby Silverstein & Partners and creator of the ‘got milk?’ campaign will speak via video link at this year’s Siren Breakfast.

Goodby will speak about selling ideas in to the client and discuss the radio campaigns he has worked on. His presentation will be followed by a Q&A.

The full list of the 2014 Siren Award Finalists is below. To listen to the finalist ads click here.

The Siren Awards' overall winner will receive a trip to Cannes to the Cannes Radio Lions and two tickets to attend the festival. The client of the winning ad will also win tickets to Cannes.

2014 Siren Awards finalists:

Single

  • Clemenger BBDO Melbourne, Rohan Lancaster & Darren Pitt, Mars Australia (M&M’s), Argument

  • Clemenger BBDO Melbourne, Rohan Lancaster & Darren Pitt, Mars Australia (M&M’s), Tears

  • Clemenger BBDO Melbourne, Rohan Lancaster & Darren Pitt, Mars Australia (M&M’s), Refillers

  • DDB Sydney, Jim Curtis & Ryan Fitzgerald, Volkswagen, Road

  • Eardrum, Sydney, Ralph van Dijk, Commercial Radio Australia, Friendship

  • Eardrum, Sydney, Ralph van Dijk, Commercial Radio Australia, Loyal Advertiser

  • Eardrum, Sydney, Ralph van Dijk, Commercial Radio Australia, Listener

  • Eardrum, Sydney, Ralph van Dijk, Commercial Radio Australia, Trust

  • Eardrum, Sydney, Ralph van Dijk, Commercial Radio Australia, Loyalty Expert

  • Eardrum, Sydney, Ralph van Dijk, Commercial Radio Australia, Quality

  • Eardrum, Sydney, Ralph van Dijk, Commercial Radio Australia, Revision

  • Gatecrasher, Perth, Adam Barker, Make Smoking History, Breathtaking

  • JWT, Perth, Dav Tabeshfar, Wilora Keeley & Tim Newton, RAC Batteries, Thursday

  • kwp! Advertising, Adelaide, Corey Swaffer, Ultra Tune, Ultra Tune – Hyena Doing a Lamaze

  • kwp! Advertising, Adelaide, Corey Swaffer, Ultra Tune, Ultra Tune – Kookaburra with Stutter

  • kwp! Advertising, Adelaide, Corey Swaffer, Ultra Tune, Ultra Tune – Octopus Dribbling Basketballs

  • Marketforce, Perth, Pat Lennox, Ben Green, Guy Howlett & Neil Martin, Internode, Geek Speak-Klingon

  • Marketforce, Perth, Pat Lennox, Ben Green, Guy Howlett & Neil Martin, Internode, Geek Speak-Dothraki

  • Marketforce, Perth, Pat Lennox, Ben Green, Guy Howlett & Neil Martin, Internode, Geek Speak-Elvish

  • Marketforce, Perth, Pat Lennox, Ben Green, Guy Howlett & Neil Martin, Internode, Bad Things Happen – SFX

  • Marketforce, Perth, Pat Lennox, Ben Green, Guy Howlett & Neil Martin, Internode, Bad Things Happen – Hawking & Einstein

  • Marketforce, Perth, Alida Henson, Megan Riley, Pat Lennox & Ben Green, City Of Perth, Valentine’s Day – Rest In Peace

  • Marketforce, Perth, Alida Henson, Megan Riley, Pat Lennox & Ben Green, City Of Perth, Valentine’s Day – Big Spoon

  • Marketforce, Perth, Alida Henson, Megan Riley, Pat Lennox & Ben Green, City Of Perth, Valentine’s Day – One and Only

  • McCann Melbourne, John Mescall & Pat Baron, Metro Trains, Bossman

  • McCann Melbourne, John Mescall & Pat Baron, Metro Trains, Baby Giraffe

  • McCann Melbourne, John Mescall & Pat Baron, Metro Trains, Breakfast TV

  • The Brand Agency, Perth, James Wills & Garry Horner, Perth Zoo, Squirrel Monkey

  • WHYBIN/TBWA, Melbourne, Scott Glennon & Mick Bakos, ANZ, Nicole

  • WHYBIN/TBWA, Melbourne, Scott Glennon & Mick Bakos, ANZ, Merv

 

Campaign

  • AJF Partnership, Melbourne, Michael Skarbek, iSelect, Subtitles

  • BMF, Sydney, Piero Ruzzene & James Ross-Edwards, Lion Nathan, Enemies

  • Brainestorm, Perth, Basil Antonas, Psaros, It’s True/Forgive me/As I Was Saying

  • Clemenger BBDO & Colensso BBDO, Brisbane, Levi Slavin, Simon Vicars, Brett Colliver, Marianne Harvey & Cristian Staal, Nimble Loans, Unexpected Happens

  • Clemenger BBDO Melbourne, Rohan Lancaster & Darren Pitt, Mars Australia (M&M’s), Shopper’s Please

  • CumminsRoss, Melbourne, Sarah Oteri & Josie Fox, Dairy Australia, Things That Sound Like a Cow

  • CumminsRoss, Melbourne, Chris Ellis & Aaron Lipson, Asahi Premium Beverages, Woodstock Bourbon ‘Don’t Go Changing’ Campaign, Bandicoot/Bull/Billy goat

  • DDB Sydney, Jim Curtis & Ryan Fitzgerald, Volkswagen, Road/Drive/Street.

  • Eardrum, Sydney, Ralph van Dijk, Commercial Radio Australia, Trust/Loyal Advertiser/Listener/Friendship

  • Eardrum, Sydney, Ralph van Dijk, Commercial Radio Australia, Breakage/Dinner/Revision

  • Eardrum, Sydney, Ralph van Dijk, Commercial Radio Australia, Quality/Loyalty Expert/United

  • Fairfax Radio Network, Brisbane, Resa Zekants, Sewco Sewing and Patchwork, Super Sewers/Sewco Sewing/Patchwork

  • Fairfax Radio Network, Brisbane, Paul Borny, Newstalk 4BC, You Could Love it Too Much

  • Fairfax Radio Network, Brisbane, Paul Borny, 4BC Sales, Sigmund

  • JWT, Perth, Dav Tabeshfar, Wilora Keeley & Tim Newton RAC Batteries, Don’t let a Dead Battery Stop Your Day.

  • kwp! Advertising, Adelaide, Corey Swaffer, Ultra Tune, Ultra Tune Campaign: Hyena doing Lamaze, Kookaburra with Stutter, Octopus Dribbling Basketballs

  • kwp! Advertising, Adelaide, Corey Swaffer, Coopers DIY Beer, Coopers DIY Beer – Earplugs/Evidence/Paper Cut

  • kwp! Advertising, Adelaide, Corey Swaffer, Coopers Brewery, Mild Ale – Solar Car at Midnight/One Hand Clapping/Low Flying/Paper Plane

  • Leo Burnett, Melbourne, Edward Heckes & Daniel Sparkes, Seek Learning, Learnings from Seek Learning

  • Marketforce, Perth, Alida Henson & Megan Riley, City Of Perth, Burbs

  • Marketforce, Perth, Pat Lennox, Ben Green, Guy Howlett & Neil Martin, Internode, The Geekiest Promo in the Universe

  • Marketforce, Perth, Pat Lennox, Ben Green, Guy Howlett & Neil Martin, Internode, Bad Things Happen

  • McCann Melbourne, John Mescall & Pat Baron, Metro Trains, Metro Notify Campaign

  • McCann Sydney, Rachel Guest, Jack Wall, Damian Linklater, Mastercard, The Lokies

  • Saatchi & Saatchi, Sydney, Joe Hawkins & Jade Manning, The Powerhouse Museum, City Birds, Missile Dance, Asteroid Rock

  • Southern Cross Austereo, Gosford, Cameron Horn, East Coast Food and Beverage, A Fruity World – The Series

 

Craft

  • Brainestorm, Perth, Nick Gallagher, St John, Save at the Sales

  • Brainestorm, Perth, Nick Gallagher, RAC, RAC Batteries

  • Brainestorm, Perth, Marty Braine & Matt Thompson, Psaros, Forgive me

  • Cutting Edge, Brisbane, Mike Lange, Dreamworld, Running Scared

  • Cutting Edge, Brisbane, Mike Lange, Dreamworld, Ride Voice Overs

  • DDB Sydney, Jim Curtis, Ryan Fitzgerald & Danny Grifoni, Volkswagen, Road

  • Eardrum, Sydney, Ralph van Dijk (Eardrum), Paul Taylor (Sound Reservoir), Perth Zoo, Squirrel Monkey

  • Eardrum, Sydney, Ralph van Dijk (Eardrum) & Myles Lowe (Song Zu), Metro Trains, Metro 1

  • Eardrum, Sydney, Ralph van Dijk (Eardrum) & Myles Lowe (Song Zu), Metro Trains, Metro 2

  • Eardrum, Sydney, Ralph van Dijk (Eardrum) & Myles Lowe (Song Zu), Metro Trains, Metro 3

  • Eardrum, Sydney, Ralph van Dijk (Eardrum) & Colin Simkins (Gusto Music), Commercial Radio Australia, Quality

  • Eardrum, Sydney, Ralph van Dijk (Eardrum), Abby Sie (Song Zu), Nimble Loans, Dog Tutor

  • Eardrum, Sydney, Ralph van Dijk (Eardrum), Abby Sie (Song Zu), Nimble Loans, Life Narrator

  • Eardrum, Sydney, Paul Taylor, Perth Zoo, Echidna

  • Fairfax Radio Network, Brisbane, Andrew Heynemann, Silkstone Denture Clinic, Badly Fitting

  • Flagstaff Studios, Melbourne, Paul Le Couteur, Patties Party Pies, Party Boy

  • Flagstaff Studios, Melbourne, Paul Le Couteur, Van Wright Foundation, Glitch

  • Flagstaff Studios, Melbourne, Paul Le Couteur, TAC, Mother’s Day

  • Flagstaff Studios, Melbourne, Paul Le Couteur, Epworth Hospital, Backyard

  • Flagstaff Studios, Melbourne, Paul Le Couteur, Patties Party Pies, Party Boy

  • Flagstaff Studios, Melbourne, Paul Le Couteur, Patties Party Pies, Party Girl

  • Gusto Music, Melbourne, Cameron Giles-Webb, Simplot – John West, Tomato and Onion

  • McCann Sydney, Anthony Aston, Mastercard, Coffee Snob

  • Rumble Studios, Sydney, Tone Aston, NIB, Slip and Slide

  • Rumble Studios, Sydney, Tone Aston, NIB, BBQ

  • Smooth 953, Sydney, Shelley Klum & Rusty Graham, Stretch a Family, Comin Home

  • Southern Cross Austereo, Brisbane, Ray Hahunga, Movieworld, Don’t Go