B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Nine
  • Cairns Crocodiles
  • Seven
  • Federal Election
  • AFL
  • Pinterest
  • AI
  • News Corp
  • Married At First Sight
  • NRL
  • Cairns Hatchlings
  • Channel 10
  • Anthony Albanese
  • oOh!Media
  • WPP
  • Ten
  • Special
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Threads Launches Web Version & Testing Search But Usage Still Down
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Technology > Threads Launches Web Version & Testing Search But Usage Still Down
Technology

Threads Launches Web Version & Testing Search But Usage Still Down

Tom Fogden
Published on: 1st September 2023 at 11:21 AM
Tom Fogden
Share
2 Min Read
SHARE

Threads, the much-vaunted but rarely used Twitter rival from Instagram, is testing a new Search version enabling users to search using text and it has launched a web version.

Threads launched its desktop web service last week but it appears to have had little impact on its usage numbers. While traffic to its website jumped by 20 per cent following the news compared to the week before, the overall traffic bump was just three per cent.

However, mobile intelligence firm Sensor Tower reported earlier this month that Threads’ daily active users had dropped 82 per cent since launch, and there were now just eight million users accessing the app daily.

Launching the new search feature, Meta CEO Mark Zuckerberg posted a relatively lame meme with users piling on in the comments asking for all the features that Twitter already has.

 

Post by @zuck
View on Threads

 

It caused much brouhaha when it launched but it seems very few are convinced on Threads’ usefulness just yet.

Analytics company Similarweb said that the week-over-week gain in Threads website visitors in the U.S. (+133,400) was larger than the drop in active app users (-82,400), but it doesn’t have a way of determining the overlap between these two figures. However, said that it believes that the data indicates that current Threads users were moving from the app to the web.

It also said that Android app data showed Threads users were down 15 per cent worldwide during the same week-over-week comparison.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: threads
Share
Tom Fogden
By Tom Fogden
Follow:
Tom is B&T's editor and covers everything that helps brands connect with customers and the agencies and brands behind the work. He'll also take any opportunity to grab a mic and get in front of the camera. Before joining B&T, Tom spent many long years in dreary London covering technology for Which? and Tech.co, the automotive industry for Auto Futures and occasionally moonlighting as a music journalist for Notion and Euphoria.

Latest News

Energy Australia Faces Landmark Greenwashing Case Over “Go Neutral” Claims
14/05/2025
Katie Page’s Crusade To Illuminate Australia’s Women Through Advocacy, Education & Sponsorship
14/05/2025
TV Ratings (13/05/2025): Primary Equation Stumps Maths Expert As The Floor Continues Ratings Dominance
14/05/2025
Jack Link’s & MrBeast Announce Global Partnership, Launching New Line Of Beef Jerky
14/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?