B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • AFL
  • Pinterest
  • AI
  • News Corp
  • Cairns Hatchlings
  • NRL
  • Married At First Sight
  • Channel 10
  • Anthony Albanese
  • oOh!Media
  • Thinkerbell
  • WPP
  • Are Media
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: This is Flow Nabs Kantar’s Straford Rodrigues As Chief Data Officer
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > This is Flow Nabs Kantar’s Straford Rodrigues As Chief Data Officer
Marketing

This is Flow Nabs Kantar’s Straford Rodrigues As Chief Data Officer

Joy Clark
Published on: 27th September 2023 at 7:33 AM
Joy Clark
Share
2 Min Read
SHARE

This is Flow (Flow) has announced the appointment of Straford Rodrigues (lead image) as chief data officer.

Straford joins Flow from Kantar where he served as head of media and marketing effectiveness.  With an agency background and over 14 years at Kantar spanning multiple continents, including the UK, US, Singapore and Australia, he brings a high level of expertise and a truly global perspective to Flow.

In his new role, Rodrigues will be instrumental in evolving Flow’s data and measurement capabilities – elevating media and marketing effectiveness into the forefront for all Flow clients. He will also work alongside Flow’s data science unit to continue driving innovation in data and technology.

This is a significant hire and a key role within the business, as Straford now joins chief strategy officer, Catherine Rushton and CEO, Jimmy Hyett, to further expand on the agency’s SCIENCE, ART & VALUE proposition.

Jimmy Hyett, CEO of This is Flow said: “This appointment marks a key moment for Flow, where our goal of shifting mindset from fee-based service into outcome-based value, becomes one step closer. Straf has led media and marketing effectiveness for many brands, both in the US and Australia, and will bring a wealth of experience into the agency that will directly flow onto all of our clients.

“With two of the smartest minds in media working together to combine art and science, we’ll see a new level of innovation, understanding and opportunity that extends beyond campaigns into real business impact.”

Rodrigues added: “I am sad to leave Kantar but super excited to join Flow and work with the team there.  It’s a wonderful opportunity to leverage my experience and work alongside a talented group of professionals, starting from a blank sheet of paper and creating solutions to address our clients’ needs.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: This is Flow
Share

Latest News

Travel Guides Take On Tipping Point For Charity
21/05/2025
CMOs To Watch, Presented By Zenith: How Naysla Edwards Is Shaping AmEx’s Future From Fashion To F1
21/05/2025
InfoSum Intergrates With Amazon Ads: Attracts Advertisers To Push Their First-Party Signals
21/05/2025
VaynerMedia’s International Boss: ‘Three Things Marketers Want, Gen AI, Australia & What Gary Vee Is Really Like’
21/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?