Cricket Australia Renews ASICS Partnership
ASICS renews its Cricket Australia partnership. Choosing to stay mum on the whole Jonny Bairstow runout fiasco.
ASICS Unveils New Wallabies Jersey Ahead Of September World Cup In France
Wallabies apparently not looking at any Napisan cross-promotion after unveiling a white World Cup jersey.
Cricket Australia & Asics Unveil First Nations Strip For ICC Men’s T20 World Cup
This cricket news, cherry blossoms & the B&T editor's chronic hay fever are harbingers that summer can't be far away.
Report: Asics Tops Brand Rankings Based On Online Conversations
Asics voted top brand based on online conversations. Still, can't crack it for top trainer of choice in adland, however.
ASICS Renews Partnership With Australian Olympic Committee
ASICS has renewed its partnership with the Australian Olympic Committee. Lowes reportedly going out early in the pitch.
The Block’s Keith Schleiger Stars In ASICS’ Live Uplifted Campaign
It's The Block’s Keith Schleiger like you've never seen him before. Unless you don't watch The Block, that is.
ASICS Encourages Aussies To ‘Be Moved’ In Olympic Campaign Via Indie Agency Chisel
This is a lovely mix of Olympic athletes & everyday Aussies. You can tell the everyday ones because they're fat & unfit.
ASICS Unveils New Wallabies Jersey
B&T is loving the new Wallabies jersey. It's one part rugby tradition, one part hideous eyesore, one part homoeroticism.
Asics Reveals Aussie Team Uniforms For Tokyo Olympics
There are two ways of looking at this Olympics story - genuine marketing analysis OR just a bit of a hot perve.
Asics Australia Launches First Women’s Cricket Shoe
Female cricketers no longer forced to wear shoes constructed from sap & matted vine leaves following Asics launch.
Asics Unveils Latest Shoe Using VR
Asics unveils latest shoes via VR that appear to be all orange. So may not colour coordinate for jaundice sufferers.
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ASICS Australia Releases Football Boot Specifically Designed For Females
Think the human foot is basically the same regardless of gender? Well, rethink all your biases on this news.
P@rn Plays On Digital Billboard & An Asics Store Window After Separate Hack Attacks
B&T could've marked this NSFW, but in reality it's perfectly safe, unless you work at the public service or a nunnery.
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Folau Sacking Forces Sponsor Into Desperate 11th Hour Ad Reshoot
The Wallabies have revealed the jersey they plan to get knocked out in the semis in at September's Rugby World Cup.
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Israel Folau Dropped By Major Sponsor
If all goes pear-shaped for poor old Israel, he could always run as a One Nation senator.
Fury As Asics Uses “Stick Thin” & “Prepubescent” Models In Latest Campaign
The thin & attractive join Donald Trump, steak & The Everest horse race as things that are quite cool to publicly hate.
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Magellan, Asics & LG Tear Up Cricket Sponsorships, As CA Dismisses Broadcast Rights Concerns
ACME Sandpaper Company set to be Cricket Australia's sole remaining sponsor. Yes, that's B&T just playing for laughs.
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Asics Partners With Tennis Ace Novak Djokovic In Latest Iteration Of ‘I Move Me’ Campaign
It's Australian Open tennis time, so get set to pretend to be interested in the game for at least the next two weeks.