With a physical launch event impossible, shoemaker Asics has turned to the next best thing: virtual reality.
Asics used the VR event to launch the “three most advanced shoes yet”, the Metaracer, a distance racing shoe; Metasprint, a spikeless track shoe; and Metarise, a volleyball shoe.
The online event took place earlier this week, however the content will remain on YouTube in 360-degree format.
Asics president and chief operating officer Yasuhito Hirota said: “We believe that now, more than ever, it’s really important to remember the positive impact of sport for individuals and society.
“Exercise uplifts people, so they achieve a sound mind through a sound body. And what better way to showcase Asics innovation than taking people to a virtual innovation lab that brings our technology to life.”
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