ASICS Australia has released a football boot specifically designed for females.
In recognition of the growing rate of Women’s football across all codes in Australia, ASICS has introduced the Lethal Tigreor IT FF to the market alongside a new campaign ‘Made for Me’, which features some of the country’s best female footballers who have earned their own leagues, fans, equal pay and now, their own boot.
Female footballers have little choice but to play in men’s or unisex boots. However, the new ASICS Lethal Tigreor IT FF offers women a boot that has been designed specifically for a female foot. The boot is made on a women’s last that provides a fuller, glove-like-fit, with reduced heel slippage and increased comfort to give players an edge in their respective codes. The boots are available in women’s size 6.5 – 11, 12.
The Lethal Tigreor IT FF also features HG10mm technology, a 10mm heel raise which alleviates stress on the lower limbs and shifts weight forward for greater responsiveness and change of direction.
The ‘Made for Me’ campaign stars Rugby 7s Olympic Gold Medallist, Charlotte Caslick; NRLW star, Kezie Apps; Australian goalkeeper, Lydia Williams and AFLW rising star, Ebony Marinoff. It provides an inside look into the dedication, toughness and grit that makes a female athlete.
“It’s so great to see ASICS championing women’s football in developing a boot for females. Australian women in sport have accomplished so much and it’s exciting to head into a new decade where females are able to create their own identity and success without fitting into male athlete’s shoes – figuratively and literally!” said Charlotte Caslick, Australian Rugby Sevens Player and ASICS Ambassador.
On the launch of the boots, ASICS Oceania Managing Director, Mark Brunton said, “The Lethal Tigreor IT FF has been designed to fit the shape and contours of the female foot, offering women superior support and comfort on the field. ASICS has a long tradition of supporting women in sport; we are proud of this development and are inspired watching female footballers pave the way for future generations.”
Please login with linkedin to commentAsics
Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]
B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.
Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]
Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]
WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]