NewsLifeMedia has unveiled an all new product and positioning for its digital home brand Homelife.com.au.
NewsLifeMedia’s lifestyle publisher Nick Smith said the site, now live, will provide a trusty place for Aussies to turn to for everyday home solutions, boasting a unique audience of 196,000 and a combined site member and social community of over 405,000.
Homelife.com.au has been designed to respond to the growing trend in ‘how to’ searches and deliver that information in a snappy manner across all devices. It also features hot tips in DIY and decorating, gardening, pet care, cleaning and de-cluttering, craft, and a calendar year of celebrations to make the everyday easier at home.
“Our research validated that while home purchasing and renovation are big moments for consumers, they get an ongoing and, if you like, happier sense of achievement in completing the everyday things done at home, be it growing a garden or getting the home finances in order,” Smith said.
“Homelife.com.au is the place they turn to for the know-how and the best information on products and services to attain that sense of achievement.
“For our advertisers, the site also delivers new opportunities for homes utility, insurance, finance, DIY, pet, gardening, and FMCG clients to reach an active and high spending audience through NewsLifeMedia’s suite of ad products, be they display, native, content creation, social activation and network amplification.”
Homelife.com.au editor-in-chief Victoria Carey added, “We’ve been looking forward to delivering our Homelife.com.au community a new destination. This audience is house proud and puts a lot of thought into creating a home for their family and friends. We want them to love every minute of it.”
Homelife.com.au joins NewsLifeMedia’s brand Insideout.com.au as a destination for renovation and expert advice, and VogueLiving.com.au with its focus on luxury home design. Homelife.com.au will also serve to refer audiences to the NewsLifeMedia homes portfolio including the popular Country Style.
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