NewsLifeMedia has unveiled an all new product and positioning for its digital home brand Homelife.com.au.
NewsLifeMedia’s lifestyle publisher Nick Smith said the site, now live, will provide a trusty place for Aussies to turn to for everyday home solutions, boasting a unique audience of 196,000 and a combined site member and social community of over 405,000.
Homelife.com.au has been designed to respond to the growing trend in ‘how to’ searches and deliver that information in a snappy manner across all devices. It also features hot tips in DIY and decorating, gardening, pet care, cleaning and de-cluttering, craft, and a calendar year of celebrations to make the everyday easier at home.
“Our research validated that while home purchasing and renovation are big moments for consumers, they get an ongoing and, if you like, happier sense of achievement in completing the everyday things done at home, be it growing a garden or getting the home finances in order,” Smith said.
“Homelife.com.au is the place they turn to for the know-how and the best information on products and services to attain that sense of achievement.
“For our advertisers, the site also delivers new opportunities for homes utility, insurance, finance, DIY, pet, gardening, and FMCG clients to reach an active and high spending audience through NewsLifeMedia’s suite of ad products, be they display, native, content creation, social activation and network amplification.”
Homelife.com.au editor-in-chief Victoria Carey added, “We’ve been looking forward to delivering our Homelife.com.au community a new destination. This audience is house proud and puts a lot of thought into creating a home for their family and friends. We want them to love every minute of it.”
Homelife.com.au joins NewsLifeMedia’s brand Insideout.com.au as a destination for renovation and expert advice, and VogueLiving.com.au with its focus on luxury home design. Homelife.com.au will also serve to refer audiences to the NewsLifeMedia homes portfolio including the popular Country Style.
Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]
B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.
Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]
Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]
WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]
Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]
Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]
Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]
Pinterest reckons jellyfish & moody cowboys will be big in 2024. Refused to be drawn on the return of shoulder pads.
IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]
Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising, announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]
NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]