GoodFood.com.au has been refreshed to inspire an audience that is passionate about food; with new features, lifestyle sections, national content and more opportunities for advertisers.
The new-look website features an adaptive design for a seamless user experience across all devices as well as enhanced search functionality to find that perfect place to eat.
“GoodFood.com.au reaches a diverse, national audience who consider good food a part of their everyday lives,” Fairfax Media life media brands & audience director, Jodie Smith, said.
“It is the perfect platform for advertisers to connect with audiences who are passionate about food. The new ‘Good Health’ and ‘Good Living’ sections offer extensive sponsorship and brand integration opportunities for advertising partners around content such as making healthier versions of your favourite recipes or innovation in the kitchen.”
Respected lifestyle columnist and former editor-in-chief of Cleo magazine, Nedahl Stelio, has joined the Good Food team as national editor ahead of the site relaunch.
“The new-look GoodFood.com.au showcases the trusted, independent reviews and content Good Food is renowned for,” Stelio said.
“The site provides inspiration for our audience’s next food experience, whether that is cooking a mid-week meal with recipes from leading chefs, going out for a Sunday brunch or enjoying an amazing dinner at a hatted restaurant.”
The launch of the new GoodFood.com.au is supported by key advertising partners VisitCanberra and Smeg.
To align with the launch of the new website, a refreshed Good Food print lift-out will be available in today’s The Sydney Morning Herald and The Age. It will feature the new lifestyle sections ‘Good Health’ and ‘Good Living’ and will be jam-packed with delicious recipes, expert reviews and interesting, tasty morsels of news.
In July the Brisbane Times 2017 Good Food Guide will be available, with The Sydney Morning Herald and The Age 2017 Good Food Guides on sale in September. A new Good Food app will also launch later this year, further expanding the Good Food portfolio.
The website relaunch will be supported by a marketing campaign that encourages passionate foodies to ‘Good Food it’ when looking for inspiration on what to cook, where to eat out or the hottest kitchen trends. The campaign includes videos, eDMs, print, digital and social media advertising.
Source: *Nielsen Digital Ratings Monthly, April 2016.
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