Israel Folau Dropped By Major Sponsor

Israel Folau Dropped By Major Sponsor
SHARE
THIS



Disgraced rugby player Israel Folau has been dropped by his major personal sponsor ASICS in response to his anti-LGBTQI social media post.

The Japanese sportswear company took action and dropped Folau’s sponsorship after it was found on Tuesday the rugby player committed a “high-level breach” of Rugby Australia’s code of conduct.

In a statement, ASICS said it is “dedicated to sport” and its “healthy contribution to society”.

“We believe sport is for everyone and we champion inclusivity and diversity. While Israel Folau is entitled to his personal views, some of those expressed in recent social media posts are not aligned with those of ASICS.”

As a result, ASIC determined its partnership with Folau has become “untenable” and he will “no longer represent ASICS as a brand ambassador.”

ASICS is not the first sponsor to cut ties with Folau.

Following his homophobic social media post where he wrote “hell awaits” for “drunks, homosexuals, adulterers, liars, fornicators, thieves, atheists, idolators”, Land Rover withdrew a car issued to him.

Last month, B&T reported on the damage Folau’s homophobic comments have done, not just for his career and personal sponsorships, but for RA’s sponsor relationships, and the sponsors themselves.

ASICS standing up and honoring their championing of diversity and inclusion in sport is a noble move for the brand, and will no doubt act in its favour.

Folau requested a code of conducted hearing following Rugby Australia’s decision to sack him, yet a three-person panel deemed he had indeed committed a high-level breach.

The panel is currently writing submissions ahead of announcing what sanction Folau will be issued with.

He was warned this time last year about making homophobic comments on social media but at the time, managed to escape any disciplinary action.

Please login with linkedin to comment

Asics israel folau Rugby Australia

Latest News

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
  • Media

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering

Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access
  • Media

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access

ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe
  • Media

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe

As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.