Media Tonic To Drive Advertising Revenue For Leading National Real Estate Website

Media Tonic To Drive Advertising Revenue For Leading National Real Estate Website

Advertising sales company Media Tonic has been appointed to manage national advertising sales for data-rich website, realestateVIEW.com.au, which enjoys more than one million unique visitors a month.

The agreement, which comes after a major overhaul of one of Australia’s leading real estate sites, also includes representation of its niche portals – businessesVIEW.com.au, holidayVIEW.com.au, ruralVIEW.com.au and propertyDATA.com.au.

realestateVIEW.com.au partners with Real Estate Institutes in NSW, QLD, VIC, TAS and WA. It has more than 370,000 listings nationally, over 260,000 email subscribers and their apps have been downloaded more than 150,000 times.

Digital sales director at Media Tonic, Trent McKeown, said the traffic volumes to all of the sites and their extensive reach across the Australian population provided a very powerful platform for national advertisers wanting to reach the home owner and investor market.

“Apart from the obvious advantage of scale, we’re aware that the national portal, realestateVIEW.com.au, is qualitatively different to a straight classifieds site,” McKeown said.

“That’s partly because of interface design, easy navigation and partly because it offers unparalleled data and insights that are collated from sales and rental records from the Real Estate Institutes’ members, general advice as well as listings.

“We can use this information to provide prospective advertisers with targeted solutions such as, Top First Homebuyers Suburbs, High/Median/Low Median House prices and Suburb Capital Growth figures. It’s a remarkably data-rich site that is highly valued by serious buyers and sellers.

“realestateVIEW.com.au is a significant digital asset in Media Tonic’s portfolio and gives national advertisers enormous buying synergy with WA’s principal portal, reiwa.com, which we have been representing.”

Enzo Raimondo, the managing director of realestateVIEW.com.au, said, “The launch of our new site is a very exciting time for us. Our customers will now benefit from a superior user experience over other portals with less clutter and simplicity.

“The site’s improved functionality includes one-click to connect to agents, local data integrated into search results, enhanced photo gallery and a new Refine Search location.”

“With this change it was important to consider a new advertising partner. Media Tonic is very experienced and has had great success representing reiwa.com, and we look forward to a strong partnership with them”.

Media Tonic’s other digital representations include Community Newspaper Group, WAFL and reiwa.com nationally as well as Bauer Media‘s TO LOVE Network in WA/SA.




Please login with linkedin to comment

Asics Colour homelife.com.au Marshall Maher YouTube

Latest News

It’s Friday Quiz Time Again!
  • Media

It’s Friday Quiz Time Again!

Take B&T's trivia quiz for your chance to win a $100 booze voucher and possible cirrhosis of a major internal organ.

by B&T Magazine

B&T Magazine
Big data technology and data science illustration. Data flow concept. Querying, analysing, visualizing complex information. Neural network for artificial intelligence. Data mining. Business analytics.
  • Marketing

SenateSHJ Launches New Trans-Tasman Practices

SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile
  • Media

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile

Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7
  • Advertising

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7

B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]

by B&T Magazine

B&T Magazine
Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma
  • Opinion

Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma

The science is not in question – smarter people than I, with far more data, have codified it. The logic is not up for grabs…it makes sense that creating mental shortcuts to your brand keeps you at the top of your mind. Lead image: Kate Smither – Owner, The Tall Planner I wouldn’t even take […]

Opinion

by B&T Magazine

B&T Magazine
African woman using a cellphone in an office alone
  • Marketing

Ortto & Tall Bob Partner To Deliver Better SMS & MMS For Australian & NZ Businesses

Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]

Slew Of New Hires At Snap Inc.
  • Media

Slew Of New Hires At Snap Inc.

Snap Inc. has announced a number of new recruits. B&T unaware if it positively impacted SEEK's share price.

Reddit Gets Playful Brand Refresh
  • Technology

Reddit Gets Playful Brand Refresh

This will be of interest to any Reddit fans, graphic designers or lovers of an orange so bright it burns the retinas.

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market
  • Advertising

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market

Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label
  • Marketing

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label

Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]