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B&T > Advertising > Media Tonic To Drive Advertising Revenue For Leading National Real Estate Website
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Media Tonic To Drive Advertising Revenue For Leading National Real Estate Website

John Hanrahan
Published on: 15th February 2016 at 10:00 AM
John Hanrahan
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3 Min Read
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Advertising sales company Media Tonic has been appointed to manage national advertising sales for data-rich website, realestateVIEW.com.au, which enjoys more than one million unique visitors a month.

The agreement, which comes after a major overhaul of one of Australia’s leading real estate sites, also includes representation of its niche portals – businessesVIEW.com.au, holidayVIEW.com.au, ruralVIEW.com.au and propertyDATA.com.au.

realestateVIEW.com.au partners with Real Estate Institutes in NSW, QLD, VIC, TAS and WA. It has more than 370,000 listings nationally, over 260,000 email subscribers and their apps have been downloaded more than 150,000 times.

Digital sales director at Media Tonic, Trent McKeown, said the traffic volumes to all of the sites and their extensive reach across the Australian population provided a very powerful platform for national advertisers wanting to reach the home owner and investor market.

“Apart from the obvious advantage of scale, we’re aware that the national portal, realestateVIEW.com.au, is qualitatively different to a straight classifieds site,” McKeown said.

“That’s partly because of interface design, easy navigation and partly because it offers unparalleled data and insights that are collated from sales and rental records from the Real Estate Institutes’ members, general advice as well as listings.

“We can use this information to provide prospective advertisers with targeted solutions such as, Top First Homebuyers Suburbs, High/Median/Low Median House prices and Suburb Capital Growth figures. It’s a remarkably data-rich site that is highly valued by serious buyers and sellers.

“realestateVIEW.com.au is a significant digital asset in Media Tonic’s portfolio and gives national advertisers enormous buying synergy with WA’s principal portal, reiwa.com, which we have been representing.”

Enzo Raimondo, the managing director of realestateVIEW.com.au, said, “The launch of our new site is a very exciting time for us. Our customers will now benefit from a superior user experience over other portals with less clutter and simplicity.

“The site’s improved functionality includes one-click to connect to agents, local data integrated into search results, enhanced photo gallery and a new Refine Search location.”

“With this change it was important to consider a new advertising partner. Media Tonic is very experienced and has had great success representing reiwa.com, and we look forward to a strong partnership with them”.

Media Tonic’s other digital representations include Community Newspaper Group, WAFL and reiwa.com nationally as well as Bauer Media‘s TO LOVE Network in WA/SA.

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TAGGED: Asics, Colour, homelife.com.au, Marshall Maher, YouTube
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John Hanrahan
By John Hanrahan
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John Hanrahan is one of Australia's most experienced business journalists, TV reporters and producers. He is currently a Senior Consultant and Media Director with Lighthouse Communications Group in Sydney whose clients include Testra Business, the Clarius Group of recruitment companies, out of home advertising company oOh!media,eco adventure park TreeTops, the young Australian entrepreneurs organisation, ENYA, Access Digital Entertainment and private equity company Wolseley.. Lighthouse handles the national media for the Telstra Business Awards and the Telstra Business Women's Awards. He has worked for John Fairfax and Sons, News Ltd., 2GB, 2UE, ABC Radio, Channels 7 and 9 and ABC TV. He has also worked in newspapers in the UK and United States. For three years he was managing director of the joint US-Australian television production company Taffner Ramsay Productions. From 1994 to 2003, he worked as a reporter and producer on the Nine Network's national Small Business Show. Prior to that he was Australian editor of the Los Angeles based business daily newspaper The Hollywood Reporter and then editor of Australia's Dynamic Business magazine. He has also worked as a senior account executive for a PR and Advertising company. And has worked in the newspapers in the UK, Europe, Asia and the US. He has also owned his own business communications consultancy - John Hanrahan Business Communications.

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