Media Tonic To Drive Advertising Revenue For Leading National Real Estate Website

Media Tonic To Drive Advertising Revenue For Leading National Real Estate Website
SHARE
THIS



Advertising sales company Media Tonic has been appointed to manage national advertising sales for data-rich website, realestateVIEW.com.au, which enjoys more than one million unique visitors a month.

The agreement, which comes after a major overhaul of one of Australia’s leading real estate sites, also includes representation of its niche portals – businessesVIEW.com.au, holidayVIEW.com.au, ruralVIEW.com.au and propertyDATA.com.au.

realestateVIEW.com.au partners with Real Estate Institutes in NSW, QLD, VIC, TAS and WA. It has more than 370,000 listings nationally, over 260,000 email subscribers and their apps have been downloaded more than 150,000 times.

Digital sales director at Media Tonic, Trent McKeown, said the traffic volumes to all of the sites and their extensive reach across the Australian population provided a very powerful platform for national advertisers wanting to reach the home owner and investor market.

“Apart from the obvious advantage of scale, we’re aware that the national portal, realestateVIEW.com.au, is qualitatively different to a straight classifieds site,” McKeown said.

“That’s partly because of interface design, easy navigation and partly because it offers unparalleled data and insights that are collated from sales and rental records from the Real Estate Institutes’ members, general advice as well as listings.

“We can use this information to provide prospective advertisers with targeted solutions such as, Top First Homebuyers Suburbs, High/Median/Low Median House prices and Suburb Capital Growth figures. It’s a remarkably data-rich site that is highly valued by serious buyers and sellers.

“realestateVIEW.com.au is a significant digital asset in Media Tonic’s portfolio and gives national advertisers enormous buying synergy with WA’s principal portal, reiwa.com, which we have been representing.”

Enzo Raimondo, the managing director of realestateVIEW.com.au, said, “The launch of our new site is a very exciting time for us. Our customers will now benefit from a superior user experience over other portals with less clutter and simplicity.

“The site’s improved functionality includes one-click to connect to agents, local data integrated into search results, enhanced photo gallery and a new Refine Search location.”

“With this change it was important to consider a new advertising partner. Media Tonic is very experienced and has had great success representing reiwa.com, and we look forward to a strong partnership with them”.

Media Tonic’s other digital representations include Community Newspaper Group, WAFL and reiwa.com nationally as well as Bauer Media‘s TO LOVE Network in WA/SA.

Please login with linkedin to comment

Asics Colour homelife.com.au Marshall Maher YouTube

Latest News

Swinburne University Of Technology And FourthRev Help Students Gain Hands On Digital Skills
  • Marketing

Swinburne University Of Technology And FourthRev Help Students Gain Hands On Digital Skills

Swinburne University of Technology has launched a series of  Bootcamp Graduate Certificate courses, developed in partnership with FourthRev. The courses, an Australian-first, will upskill career changers and provide students the capabilities required to thrive in the digital economy. They are available on-campus and through its online arm, Swinburne Online. Alongside completing projects which will emulate […]

PayPal Partners With Welcome To Country
  • Marketing
  • Media

PayPal Partners With Welcome To Country

PayPal has partnered with Welcome to Country, Australia’s first Indigenous-led not-for-profit marketplace, which showcases businesses that support Aboriginal and Torres Strait Islander communities. Welcome to Country launched in 2019, providing an online platform for Indigenous experience providers across tours, day treks, scenic flights, bush food, festivals, art and cultural experiences. When the pandemic hit, the […]

Former Deputy PM Julie Bishop Now Has Her Own Barbie Doll
  • Marketing

Former Deputy PM Julie Bishop Now Has Her Own Barbie Doll

Former liberal politician and female icon Julie Bishop has further cemented her celebrity status by scoring her very own Barbie doll. According to The Sydney Morning Herald, Barbie creators Mattel, created the Barbie doll in Bishop’s likeness to honour her achievements. Unfortunately, the Julie Bishop Barbie won’t be for sale. Instead, the one-off doll was […]

Digital Marketing Agency Whitehat Debuts New Website
  • Marketing

Digital Marketing Agency Whitehat Debuts New Website

Full-service digital marketing agency Whitehat Agency has launched its new website and branding, with the end-to-end project delivered by its own team of experienced in-house website designers, developers and UX specialists. After a challenging 2020,  Whitehat Agency has experienced a very positive 2021 to date, onboarding nine new clients including The Dog Mum, Handpicked Wines, Compost […]

Fintech Start Up DiviPay Bolster Team With Head Of Accounting
  • Marketing

Fintech Start Up DiviPay Bolster Team With Head Of Accounting

Fast-growing fintech startup DiviPay has announced the appointment of one of Australia’s most influential and reputable public figures in the accounting world, Trent McLaren, as its head of accounting. The move will enable Divipay to expand its reach into the accounting industry, with the aim of growing its business customer base. DiviPay, Australia’s first virtual […]

Adhesive Wins PR For Domain Group
  • Marketing

Adhesive Wins PR For Domain Group

Independent agency Adhesive has been appointed the public relations agency of record in Australia for the Domain Group, a leading property technology and services marketplace. The appointment will see Adhesive support PR & communications and campaign media activity for Domain, across consumer, corporate and B2B market remits. Adhesive will work closely with Domain’s in-house communications, […]

New Podcast ‘Come Out Wherever You Are’ Launches On LiSTNR For Pride Month
  • Media

New Podcast ‘Come Out Wherever You Are’ Launches On LiSTNR For Pride Month

Sean Szeps is a gay father and a proud member of the LGBTQIA+ community who believes he does not know enough about those within his community that have different gender and sexual identities to his own. Feeling compelled to explore the unique experiences of every member of the community, Szeps’ new podcast, Come Out Wherever […]