Nine announced today it has launched the new travel website ninemsn Elsewhere in partnership with Flight Centre – the fifth lifestyle site ninemsn has launched since revamping in April 2015.
Elsewhere’s tagline is “travel the world, one city at a time”, which encapsulates the content of the site, whose point of difference will be that the audience is at the core of the travel experience. The focus is on superior guide content from the most exciting cities around the world.
Each of the 55 cities launching the site has a regular contributor, a local who lives in the heart of that city, keeping users up to date with the latest eats, stays and things to do.
Alex Parsons, Nine’s chief digital and marketing officer, said, “We’ve been on a great journey over the last year publishing our new lifestyle titles, and ninemsn Elsewhere is another great site to add to this slate.
“We are extremely happy to be partnering with Flight Centre, one of the most recognised travel brands in the Australian market. Working closely with them has enabled us to build a world-class travel site that reflects the way Australians like to travel now.”
Darren Wright, Flight Centre’s general manager, added, “We are excited about our partnership with Elsewhere and the opportunity it presents to surface amazing travel deals to an engaged audience through our integrated presence on the site that sees Flight Centre powering the comprehensive travel search and booking functionality.
“Our partnership speaks to our continued strategy of seeking new opportunities to reach a relevant audience and support our travel industry partners through an innovative involvement with Australia’s newest travel website.”
Amy Nelmes, editor of ninemsn Elsewhere, said, “We wanted a travel site which reflected the way travel is changing. We live a fast-paced life, with the world at our fingertips through social media.
“Elsewhere’s focus is cities, as many of us will pass through one each time we take a trip. And we are launching with almost 60, with a local contributor in each one.
“Our contributors are journalists, influential bloggers and photographers who live in that city and know what is hot right now – the latest food trends, hotel openings and what to avoid.”
Elsewhere can be found at ninemsn.com.au\elsewhere.
In this opinion piece, Alpha Digital’s head of performance Amir Rezaee outlines the impact to brands of a potential banning of TikTok in Australia The six weeks or so since TikTok announced its local Australian office has been a busy period. Aiming to make a similar impression on SMBs as it has on its 1.6m […]
Amid the sadness of magazine closures, the challenges of COVID-19, and industry concern as companies merge or change hands, some magazines are thriving. NextMedia titles such as the much-loved frankie and ABC Gardening Australia magazine have been enjoying a surge in sales during this period of home isolation. Gardening Australia retail sales have been robust […]
In this guest post, MINT’s publicity director, Nathan McIlroy (pictured below), explores the new norm for Australian media and says Bauer’s/Mercury Capital’s recent mag closures should be viewed as an exciting opportunity for the brave… Last week’s announcement that new owners Mercury Capital were to permanently close eight of Bauer Media’s magazines sent shockwaves through […]
In a first for the Australian insurance market, Club Marine, Australia’s largest provider of boat and pleasure-craft insurance, has released a new series of videos to help explain insurance cover. With a few familiar Aussie personalities to help out, Club Marine is helping its members, as well as the broader boating community, to understand the […]
Junkee Media and parent company oOh!media have launched a powerful new way to reach young Australians – the Junkee Network. Combining Junkee Media’s content platforms with oOh!’s leading Out of Home assets in venues and universities across the country, the Junkee Network will be the largest and most influential youth content network in the country. […]
Australian small business owners are turning to skilled local freelancers and upping their digital marketing spend as they move online to connect with customers and keep cash flow positive. The Federal Government’s pandemic response has earned a tick from small business owners as have those of New South Wales and Queensland, but one in three […]
In the last 12 months, Optus’ AI Assistant Chatbot has surpassed two million conversations, with 1 in 6 Optus customers having their queries resolved immediately, providing a seamless experience without needing to speak to a person. Optus Assistant greets every customer that comes through My Optus App Messaging and its Web Messaging service with on average […]