Superstar DJ Steve Aoki Stars In New Asics Ad (Featuring The Music Of Steve Aoki)

Superstar DJ Steve Aoki Stars In New Asics Ad (Featuring The Music Of Steve Aoki)
SHARE
THIS



Sportswear giant Asics is continuing with its non-athlete marketing push unveiling US DJ Steve Aoki for its latest marketing venture.

The campaign, called ‘I Move Me’, is the work of New York agency United Entertainment Group and features Aoki talking about his incredibly busy DJ-ing life and all set to one of his own tracks called ‘Kolony’. Check out the spot below.

The idea behind the ad is to show people moving to their passions, rather than your typical sportswear ad that shows people on a dull run or down the gym. However, some are also suggesting that the brand, via Aoki, is trying to position itself among a cooler, young and dance crowd. Something other sports brands – Puma and adidas to name a few – have had limited success with.

Commenting on the new campaign, Gene McCarthy, president and CEO of Asics Americas, said, “Asics stands for anima sana in corpore sano, a sound mind in a sound body, and we are so excited to show the world a reimagined interpretation of that mantra.

“‘I Move Me’ is more than a campaign. It is a movement representative of the evolution and growth of the Asics brand. We are setting out to reframe our narrative, deepen relationships with our core consumers and connect with a new generation of fitness-minded consumers, ” he said.

Please login with linkedin to comment

Asics Sports Marketing Steve Aoki

Latest News

Women In Print Starts New Chapter & Finds New Home
  • Media

Women In Print Starts New Chapter & Finds New Home

Women in Print has re-launched itself this week to take on the year, and future ahead. A refreshed brand, website, calendar and team are leading the way with Women in Print also announcing a new partnership with The Real Media Collective. A new look, new management and new focus – Community, Knowledge, Network and Support […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.

ScoMo Rules Out TikTok Ban
  • Technology

ScoMo Rules Out TikTok Ban

ScoMo rules out TikTok ban, as Albo releases his latest unicorn, fairy dance video complete with cascading rainbows.

by B&T Magazine

B&T Magazine
Outdoor Industry Unites For Global #OurSecondChance Campaign
  • Campaigns
  • Media

Outdoor Industry Unites For Global #OurSecondChance Campaign

The global Out of Home (OOH) industry has today launched a campaign #OurSecondChance. The campaign asks simple questions about how we can make the most of the positive opportunities that have arisen out of the pandemic. Broadcast on OOH signs around the globe #OurSecondChance is collaboration between World Out of Home Organisation (WOO) and the […]

batyr & UM Take ‘Run For The Herd’ Virtual
  • Campaigns

batyr & UM Take ‘Run For The Herd’ Virtual

With the COVID-19 crisis affecting all crowd-based activities, youth mental-health charity batyr has devised the first-ever Run for the Herd Virtual Festival partnering with media business UM to bring the virtual event to life.  With the City2Surf event in Sydney, normally a big fund-raising opportunity for batyr, postponed this year, batyr has created a virtual event and with the support of UM are encouraging […]

QMS Sport Rebrands As Media Tech
  • Media

QMS Sport Rebrands As Media Tech

Following QMS’ acquisition of TLA Worldwide (Aust) last year, QMS Sport has today announced it will transition to the TLA brand and formally become a business unit of TLA. ‘Media Tech’ is officially the new name for what was formally known as QMS Sport, and will operate alongside TLA’s existing business units that span the […]