Sydney Comes To Life In New 2016 Spring Carnival Campaign

Sydney Comes To Life In New 2016 Spring Carnival Campaign
SHARE
THIS



The Australian Turf Club today launches its advertising campaign for the upcoming 2016 Sydney Spring Carnival. Titled ‘Sydney Comes to Life’, the campaign represents the sense of ‘awakening’ that comes with Sydney’s seasonal change from Winter into Spring.

The work of creative agency Pencil & Pixel, the ‘Sydney Comes to Life’ campaign will be seen across TV, print and outdoor exuding the colour, pizzazz and energy that Sydney has in abundance at this time of year.

Intertwining fashion and racing, the creative features famed jockey Hugh Bowman in Magic Bloodstock and Winx Silks in a nod to the calibre of racing talent that will be seen in Sydney this season.

Sydney Comes to Life creative

A must-have on Sydney’s social calendar, the Sydney Spring Carnival brings punters and everyday racegoers together for a festival of premier thoroughbred racing, stunning fashion, entertainment and premium hospitality.

Held across Sydney’s premier racecourses, Royal Randwick and Rosehill Gardens, the Sydney Spring Carnival comprises of a nine week event series from 10 September to 1 November, culminating with the McGrath Real Estate Agents Melbourne Cup Race Day Meeting, the biggest day on the Sydney racing calendar.

Tony Partridge, Australian Turf Club chief operating officer said the campaign reflects the energy that the Spring Carnival brings to Sydney.

“We are seeing Sydneysiders become more aware and involved with racing during the Spring. This campaign is our opportunity to capitalise on the market noise the racing season brings to Sydney and give Sydneysiders the permission to come to Royal Randwick or Rosehill gardens and really celebrate what Spring Racing is about,” said Partridge.

The 2016 Sydney Spring Carnival will see almost $12 million in prizemoney and a total of 21 Group races. Leading into the carnival, the Australian Turf Club will announce a host of social and racing identities, set to become ambassadors for what will be an unmissable race season.

Credits:
Client: Australian Turf Club
Agency: Pencil & Pixel
Female talent: Rosie Tupper (Viviens)
Male Talent: Rhys Hobbins (Chic) & Gabe Colello (Kult)
Photographer: Steven Chee
Stylist: Jackie Shaw
Hair & Make-up: Noni Smith
Retouching: Capture Lab
PR: The Mint Partners

Please login with linkedin to comment

cornwall Pencil & Pixel

Latest News

KWP! Launches Brand Identity For Adelaide’s Winter Festival, Illuminate
  • Marketing

KWP! Launches Brand Identity For Adelaide’s Winter Festival, Illuminate

The brand identity and website created by customer experience agency, KWP!, in collaboration with South Australia’s new annual winter event, Illuminate Adelaide, went live on Thursday as part of the launch of the event’s program highlights. The work is the result of months of close collaboration with Illuminate Adelaide Co-Founders and Creative Directors Rachael Azzopardi […]

Optus Launches Program Allowing Customers To Pause Notifications Across All Devices
  • Marketing
  • Technology

Optus Launches Program Allowing Customers To Pause Notifications Across All Devices

Optus has introduced an australia-first innovation ‘optus pause’, giving customers the ability to pause notifications and connectivity distractions. Whether it’s study time, bed time, dinner time or personal time, Optus Pause means users can temporarily pause connectivity on all, or some, of their Optus home and Optus mobile devices simultaneously. Optus Pause is free and […]

Logitech Strategic Workshop Spotlights Expert Digital Direction From Webprofits
  • Marketing

Logitech Strategic Workshop Spotlights Expert Digital Direction From Webprofits

Webprofits was recently invited to join Australia and New Zealand (ANZ) sales and marketing teams at their annual Logitech ANZ S+M Conference. The conference was an opportunity for the digital marketing experts at Webprofits to share the approach they have taken driving growth for Logitech in Australia. “Having Webprofits take our team through a custom […]

Pizza Hut Hong Kong And Restaurant Yung Kee Release Elaborately Named Goose Pizza, Via Ogilvy
  • Campaigns
  • Marketing

Pizza Hut Hong Kong And Restaurant Yung Kee Release Elaborately Named Goose Pizza, Via Ogilvy

Pizza Hut has worked with Hong Kong restaurant Yung Kee to launch the ‘Pizza Hut x Yung Kee’s Superior Exquisitely Handcrafted Victorious Best of the Best Flawlessly Exclusive Special Charcoal Roasted Flying Goose Pizza’. The pizza was inspired by the creative custom of Hong Kong restaurants who are known to come up with over-the-top elaborate […]