Social Soup Launches First AI Integration Into An Influencer Platform With Amazon Rekognition

Social Soup Launches First AI Integration Into An Influencer Platform With Amazon Rekognition
SHARE
THIS



Australian influencer marketing agency Social Soup has announced it has launched the first integration of artificial intelligence (AI) and deep learning into an influencer marketing platform.

Social Soup campaigns are now powered using the recently-launched Amazon Rekognition deep learning-based image analysis, uniquely adapted for influencer marketing.

The company has been adapting the Rekognition AI algorithm, digesting thousands of data sets to give it a unique analysis tool in the market.

Social Soup CEO and founder Sharyn Smith said: “AI is driving incredible disruption in the world of business, and we could see the enormous potential for analysing social influencer content to give us insights into which content drives the biggest engagement and why, at unprecedented scale.

“The benefits for our clients are huge. We can find a brand’s ‘content soulmate’ and better match the right content creators to campaigns. We recently completed analysis of 30,000 influencer profiles, and we now look beyond simple engagement levels to understand what types of content drive the biggest engagement.

“Machine learning is still only in its infancy, and our significant investments in technology have enabled Social Soup to take advantage early and adapt it for the influencer marketing space. Our clients are now benefiting from the most advanced analysis in the world.”

The AI-driven image analysis is now part of Social Soup’s live dashboards, giving clients get access to results in real time.

Smith has been invited to present a keynote address at Amazon’s AWS Summit this week on Thursday at the Horden Pavilion, where Social Soup will be demonstrating their influencer marketing platform and Rekognition AI integration.

She added: “Amazon are very interested in influencer marketing, and we are excited to be one of the first businesses globally successfully integrating the new AI platform and working in partnership to improve and adapt it for different social content.”

Please login with linkedin to comment

Amazon Rekognition Digitial einsights Social Soup

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]