Authenticity Over Fame: How Micro-Influencers Have Redefined Marketing in 2024
Social Soup's Cara Norris says 2024's been the year of the micro-influencer.…
54% Of Creators Use AI In Content Reveals Social Soup
It appears Aussie creators have been quick to embrace AI. Even quicker…
Social Soup Doubles Down On AI Power With Launch of New AI Content Tool
Social Soup unveils new AI-powered content optimisation tool. Great for creators and…
Wine & Soup: The Perfect Combo – 19 Crimes & Social Soup Roll Out New Partnership
Social Soup nabs maverick wine brand 19 Crimes' digital to give it…
Social Soup Announces Major Partnerships Hire & Promotion
The question remains - how popular is soup at Social Soup? And…
Social Soup: Consumers Looking For “Informative” Not “Funny” Social Content When Making Buying Decisions
In a further blow to ventriloquism everywhere, new research says consumers prefer…
Fast 10: Social Soup’s Sharyn Smith Sits Down With Sparrow
Sparrow chats with Sharyn Smith to find out what's minestrone and what's…
Social Soup Nabs Jess Hope From EssencceMediacom
Jess Hope reportedly dreading having to explain new job to extended family.
Social Soup Delivers Healthy Result For Simply Chips
Simply Chips provides a lower fat potato chip alternative when you're at…
B&T TV: The Social Soup Team Dispel Creator Marketing Myths
Tell colleagues you're not to be disturbed watching the latest B&T TV…
Social Soup Launches Influencer Content Series To Educate Agencies & Marketers
Think influencers are a pack of Botoxed, braindead annoying fucktards? Think again…
Social Soup Onboards Alice Davidson As Head Of Partnerships & Strategy.
The Influence Group’s Social Soup has announced the appointment of Alice Davidson…
We Are Social’s Pete Hong Takes Up Influence Director Role At Social Soup
Pete Hong lands influence director role at Social Soup. Confesses to have…
Social Soup Lands Chris Burt-Allan As Creator Director
We spent 10 minutes misreading creator director as creative director, felt ill,…
Influencer Platform Social Soup Launches New Division, Soup Pro
Influencer platform Social Soup launches a new division called Soup Pro that's…
Navigating ‘The Twilight Zone’: Research Shows How Households Are Dealing With Pandemic
Latest research on how households are dealing with CV-19. No news on…
Social Soup Debuts Machine Learning Platform For Influencer Matching
If you're an influencer without a picture of yourself laughing in a…
Social Soup Launch New Scan And Share Technology To Drive Product Trial
Social Soup has launched a new piece of tech that could only…
Social Soup Appoints Pacific Magazine’s Annie Tran As Senior Partnerships Manager
Social Soup is on the boil with latest appointment. Although we all…
Research: Influencers Twice As Effective As Insta Ads
New research released today by the influencer marketing Social Soup has found…
Social Soup Poaches Industry Leaders For New Division
Social Soup, the expert in scaled, authentic influencer marketing, has launched a…
Social Soup Taps Ex-PacMags And Leos Managers For Sales
Pacific Magazines Melbourne based Group Sales Director joins Social Soup in a…
Social Soup Launches Social Media Management Offering
Social Soup unveils social media management offering that, sadly, comes with neither…
Social Soup Encourages Influencers To Help Out Not-For-Profits Via New Initiative
Social Soup unveils news only bettered with the addition of croutons &…
Social Soup Launches National Campaign For PepsiCo
Social Soup launched its innovative in-store real-time voucher tech with a national…
Social Soup Expands To Melbourne, Hires New Sales Director
B&T's prediction of Social Soup's move to Melbourne has come to fruition,…
Nestlé Partners With Social Soup & MEC For NESCAFÉ Gold Organic Launch
The catering tins in B&T's dumpster are testament to our love of…
Social Soup Hires Senior Influencer Marketing Experts
Social Soup announces new recruits, complete with an awkward photo of them…
Social Soup Launches First AI Integration Into An Influencer Platform With Amazon Rekognition
Do you fear AI having seen Terminator's 1, 2, 3, 4, 5,…
AANA Guidelines Won’t Influence Influencer Content
This columnist probes the AANA's new guidelines. Top news if you enjoy…
Social Soup Launches Influencer App With CUB As First Partner
Social Soup has launched an Australian first influencer app with Carlton United…
Social Soup Launches Fisher & Paykel ‘Home Cook’ Influencer Campaign
First Donna Hay and now this! It's like an episode of MKR…
Social Soup Partners With Data Analytics Company Quantium
Social Soup all set to do the analytics cha-cha as Quantium signs…
If Brands On Snapchat Act Like Brands, Users Will Hate Them: Study
Are you on Snapchat? Do you act all a bit brand-ey and…
Social Media Influencers Don’t Want One-Night Stands With Brands: Social Soup Research
Do you enjoy one-night stands with your social influencer? As fun as…
