Social Soup Debuts Machine Learning Platform For Influencer Matching
If you're an influencer without a picture of yourself laughing in a field of grass are you even an influencer, B&T asks?
Social Soup Launch New Scan And Share Technology To Drive Product Trial
Social Soup has launched a new piece of tech that could only be improved with some croutons & a dollop of sour cream.
Social Soup Appoints Pacific Magazine’s Annie Tran As Senior Partnerships Manager
Social Soup is on the boil with latest appointment. Although we all know how boiled soups turn out, don't we?
Research: Influencers Twice As Effective As Insta Ads
New research released today by the influencer marketing Social Soup has found that Instagram is a powerful channel for c...
Social Soup Poaches Industry Leaders For New Division
Social Soup, the expert in scaled, authentic influencer marketing, has launched a new business unit, Creator, headed up ...
Social Soup Taps Ex-PacMags And Leos Managers For Sales
Pacific Magazines Melbourne based Group Sales Director joins Social Soup in a round of new hires.
Social Soup Launches Social Media Management Offering
Social Soup unveils social media management offering that, sadly, comes with neither croutons or a dollop of sour cream.
Social Soup Encourages Influencers To Help Out Not-For-Profits Via New Initiative
Social Soup unveils news only bettered with the addition of croutons & a blob of sour cream. But not for you dieters.
Social Soup Launches National Campaign For PepsiCo
Social Soup launched its innovative in-store real-time voucher tech with a national campaign for PepsiCo’s Sunbites
Social Soup Expands To Melbourne, Hires New Sales Director
B&T's prediction of Social Soup's move to Melbourne has come to fruition, and that's despite never predicting it.
Nestlé Partners With Social Soup & MEC For NESCAFÉ Gold Organic Launch
The catering tins in B&T's dumpster are testament to our love of International Roast. But here's some NESCAFÉ news.
Social Soup Hires Senior Influencer Marketing Experts
Social Soup announces new recruits, complete with an awkward photo of them in front of a cement wall.
Social Soup Launches First AI Integration Into An Influencer Platform With Amazon Rekognition
Do you fear AI having seen Terminator's 1, 2, 3, 4, 5, 6, 7, 8 and 9? Well, you're exempt from reading this.
AANA Guidelines Won’t Influence Influencer Content
This columnist probes the AANA's new guidelines. Top news if you enjoy a probing & knew nothing of the new guidelines.
Opinion
Social Soup Launches Influencer App With CUB As First Partner
Social Soup has launched an Australian first influencer app with Carlton United Breweries signing on as an exclusive par...
Social Soup Launches Fisher & Paykel ‘Home Cook’ Influencer Campaign
First Donna Hay and now this! It's like an episode of MKR at B&T today, minus Pete and the indecipherable French fellow.
Social Soup Partners With Data Analytics Company Quantium
Social Soup all set to do the analytics cha-cha as Quantium signs onto its dance card.
If Brands On Snapchat Act Like Brands, Users Will Hate Them: Study
Are you on Snapchat? Do you act all a bit brand-ey and the likes when there? Well, you suck says this new study.
