Social Soup Encourages Influencers To Help Out Not-For-Profits Via New Initiative

Social Soup Encourages Influencers To Help Out Not-For-Profits Via New Initiative
SHARE
THIS



Influencers are set to use their social clout for good with a new offering from Social Soup called Influence for Good.

While influencer marketing is an inherently commercial arrangement, Influence for Good is an opportunity for influencers to use their powers to assist social causes they feel align with their values.

Influence for Good is also a resource for not-for-profits to run authentic scalable influencer campaigns.

The initiative kicks off this month with local campaigns for UNHCR and Sydney Dogs and Cats Home.

Influence for Good

Social Soup CEO Sharyn Smith said: “We know our influencer community are a giving lot, and when we conducted research with our influencers, they expressed an interest in this type of program, with 92 per cent wanting to get involved.

“We’ve developed an Influence for Good profiling process which allows us to quickly match-make influencers with the right social causes.”

A trial campaign for RUOK? Day in September saw influencers spread the message and 4.2 million people engaging the Social Soup influencer network.

In the new year, Social Soup will be launching the Influencer Marketing Academy for the not-for-profit community, which will offer online training, free tools and other resources to assist not-for-profits with their influencer marketing.

Sydney Dogs and Cats Home’s head of fundraising and partnerships, Amanda Stokes, said the authenticity of the partnerships with influencers was a key benefit for her not for profit.

“Social media impact is very important to drive behaviour, and Sydney Dogs and Cats Home have been thrilled with the results of our Social Soup Influence for Good Program,” she said.

“It’s exciting to work with influencers who are passionate about our cause and we benefit from their engaged reach.”

Please login with linkedin to comment

Influence for Good influencers Social Soup

Latest News

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both worked together at Accenture Interactive, before co-founding Reactive a digital agency bought by Accenture in 2016, now they’ve combined their knowledge and expertise to create Summon. Summon offers […]

Hootsuite Shares The Top Social Media Trends Of The Tokyo 2020 Paralympic Games
  • Media

Hootsuite Shares The Top Social Media Trends Of The Tokyo 2020 Paralympic Games

To honour the fantastic feats of the Australian Paralympians, Hootsuite has revealed the top trending hashtags and social media data of the Paralympics. The top trending hashtag during the Paralympics period, #tokyo2020, received over 38,000 tweets and retweets, amounting to 1.7M+ impressions, while other popular hashtags included #paralympics, #readysettokyo and #paraswimming. According to Hootsuite’s research, […]

SOON, Think Tank Giving Insights Into Future Trends, Officially Launches
  • Advertising

SOON, Think Tank Giving Insights Into Future Trends, Officially Launches

SOON, a futures think tank focused on human insights, has launched today tracking trends, developments and disruptions across people, products and the planet. Led by internationally renowned futurist, social scientist and trend forecaster Sarah Owen (pictured centre) in partnership with TABOO directors Andrew Mackinnon (right) and James Mackinnon (left), the independently Australian-owned futurist company uncovers […]

iHeartPodcast Network Australia Launches SAS Australia Debrief Podcast
  • Media

iHeartPodcast Network Australia Launches SAS Australia Debrief Podcast

ARN’s iHeartPodcast Network Australia has announced a new podcast, SAS Australia Debrief hosted by 2020 recruits Merrick Watts and Sabrina Frederick. The podcast is made for anyone that can’t get enough of Aussie celebs putting themselves through the toughest test of their lives on the Seven Network’s hit show SAS Australia. Or anyone that wishes […]

Rakuten Advertising Shares Blueprint For Affiliate Marketing
  • Technology

Rakuten Advertising Shares Blueprint For Affiliate Marketing

Rakuten Advertising has launched ‘A 5-Stage Blueprint for High-Performance Affiliate Marketing’, designed to educate and inform both advertisers and publishers about the strategic role that the affiliate channel is now playing in marketing strategies. The blueprint is based on input from members of the Rakuten Advertising International Collective (RAIC), comprising affiliate marketing specialists from leading advertisers […]

EngageTV Launches Metro Connected TV Campaign In Sydney And Melbourne
  • Media

EngageTV Launches Metro Connected TV Campaign In Sydney And Melbourne

EngageTV, Australia’s most sophisticated CTV & BVOD service partner, has today launched a Sydney and Melbourne metro Connected TV campaign to help business owners and marketers better understand what can be achieved with CTV.

by B&T Magazine

B&T Magazine
Adland State Of Originality To Return For Nine’s 2022 Origin Series
  • Media

Adland State Of Originality To Return For Nine’s 2022 Origin Series

Nine has announced the return of State of Originality, Australia’s biggest advertising prize, with $1 million again up for grabs to the brand and agency that creates the most original ad in the 2022 State of Origin Series. This year Nine launched State of Originality, challenging Australia’s marketers to help make State of Origin not […]