Social Soup Launch New Scan And Share Technology To Drive Product Trial

Social Soup Launch New Scan And Share Technology To Drive Product Trial

Social influence consultancy Social Soup has launched a first of its kind Scan and Share technology in the Australian market.

The technology has been developed to support brands build momentum with consumers at the point of purchase and facilitate social sharing of real experiences and reviews.

The new micro payments technology has been launched into the Australian market this week with a new campaign with leading health and beauty brand Church and Dwight and its Curash babycare brand.

It follows successful testing of the technology with Pepsico and its Sunbites brand.

The campaign will see 1,200 highly targeted mum trialists scan a Curash product in a Chemist Warehouse.

When validated they will be immediately reimbursed for the product through the PayPal gateway.

The use of micro payments technology allows brands to scale to all stores and retail environments and trialists can be recruited and activated in real-time.

Once the trialists pick-up and trial the product they can share or post content on social or share a review with friends with an offer to trial the product.

Social Soup founder and CEO, Sharyn Smith said: “The old ways of sampling are simply not effective anymore.

“With little feedback and impact beyond an initial untargeted trial the ROI for brands is severely lacking.

Smith added: “We are constantly looking at ways we can innovate and pioneer social influence to help address these brand challenges.

“By activating a key channel in the sphere of trust for consumers and giving brands the ability to create mass trial and scaled social advocacy and reviews, we believe it will achieve a significant impact for brands within the retail environment.”

Curash senior product manager, Catherine Rowe said: “We’re really excited to be able to implement this campaign with Social Soup and support our key retailers.

“With the new Scan and Share trial technology we have been able to gain new customers in a unique way and benefit from Social Soup’s experience and influence to achieve powerful reviews in the retail environment.”

The new technology was developed in house at Social Soup and follows a successful trial with Pepsico earlier in the year.

The trial saw Pepsico brand Sunbites partner with Social Soup on a large-scale trail campaign with a group of micro and nano influencers.

Trialists were sent a live custom link where they could go in store and scan a pack to unlock a voucher for the product.

Once trialed, the group were reminded to upload photos for social and review the product.

The PepsiCo Sunbites campaign saw 15,000 samples facilitated in a real-time environment with a 1.6 x sharing rate.

The campaign created 17,300 pieces of content (photos and reviews) through the campaign giving Pepsico access to incredible content to repurpose across owned and earned channels.

Following the success of the initiative Pepsico and Social Soup are working together on another campaign.

Smith added: “We are talking to many brands at the moment to utilise the scan and share technology as their key launch initiative to drive immediate momentum behind a new product.

“This new method of delivering trial and advocacy in an authentic way combined with activating tiers of influencers to build reach and engagement is the best go-to-market strategy of this type in Australia at the moment.”




Please login with linkedin to comment

PepsiCo sharyn smith Social Soup

Latest News

2045: A New Melbourne-Based Creative Agency Founded by Tim Evans and Nick Auditore
  • Marketing

2045: A New Melbourne-Based Creative Agency Founded by Tim Evans and Nick Auditore

2045, a Melbourne-based creative agency founded by Tim Evans and Nick Auditore has just launched. The agency takes its name from the year futurist Ray Kurzweil predicted organic and artificial intelligence would converge. Lead Image: 2045 Team Evans was formerly a Partner and Executive Strategy Director at DT (now AKQA), before co-founding B.B.E in 2015. […]

New Years Eve fireworks
  • Marketing

National Breast Cancer Foundation Announced as Charity Partner For NYE Sydney

The National Breast Cancer Foundation has been announced as the Charity Partner for Sydney New Year’s Eve. The Australian not-for-profit organisation is represented by the pink ribbon and raises money to fund world-class research towards its vision of zero deaths from breast cancer. Research that saves lives through a better understanding of how to prevent […]

Emporium Unveils Unique Christmas Campaign: “Every Tradition Starts Somewhere”
  • Campaigns

Emporium Unveils Unique Christmas Campaign: “Every Tradition Starts Somewhere”

This holiday season, Emporium Melbourne has announced its festive creative campaign that celebrates and encourages the Melbourne community to embrace their personal ‘untraditional traditions’ – the unique traditions that make Christmas truly special for them, and their family. The campaign’s tagline, “Every tradition starts somewhere”, reflects Emporium’s commitment to embracing, inspiring and applauding diverse traditions […]

Reddit Updates Conversation Placement Ads Formats
  • Technology

Reddit Updates Conversation Placement Ads Formats

Reddit has announced updates to its new ads placement with Carousel Ads and Product Ads. These new units, placed in the heart of Reddit discussions, provide an even more dynamic and compelling way for advertisers to scale to relevant audiences, deliver deeper value to users, and drive stronger, full-funnel performance among the hundreds of thousands […]

Full Throttle Into 2024: Drive.com.au Announces 12 New Products In 2024 Upfronts
  • Media

Full Throttle Into 2024: Drive.com.au Announces 12 New Products In 2024 Upfronts

Automotive Network Drive has announced its 2024 upfronts, its biggest in more than a decade, with a suite of more than 12 new products that underpin its vision to be the number one automotive network in Australia. Now in its 27th year and with a monthly audience of 2.45 million, Drive is leveraging its reputation […]

oOh!media Unveils 51 New Large Format Sites This Year
  • Advertising

oOh!media Unveils 51 New Large Format Sites This Year

oOh!media continues to rapidly expand its large format digital network, launching seven new sites at premium locations across major arterials in Sydney, Melbourne and Brisbane. The latest large format digitals include another premium site in the exclusive Sydney suburb of Mosman. Positioned at the gateway of the lower north shore on Military Road, the high-impact […]

Seven Uses Gen AI to Push Tech Boundaries With Ignite
  • Media

Seven Uses Gen AI to Push Tech Boundaries With Ignite

The Seven Network revealed the results of the second round of its flagship innovation initiative – Ignite – which saw seven employee-led generative AI concepts selected for prototype development. An inspiring three-week event, Ignite brings together internal cross-functional teams of engineers, data scientists, product managers and staff from across the business to collaborate and develop […]

Australian Agency Engaging.io Slam Dunks With Texas NBA Team
  • Marketing

Australian Agency Engaging.io Slam Dunks With Texas NBA Team

Australian tech consultancy Engaging.io has scored a major business win with the appointment by a leading Texas-based US National Basketball Association (NBA) team to revolutionise its marketing and communication strategies. The powerhouse NBA franchise turned to Sydney-headquartered Engaging to spearhead a major HubSpot implementation, driving greater efficiencies, personalisation and a more seamless experience for fans. […]

Dentsu QLD Partners With DeadlyScience & UnLtd To Drive STEM Programs With First Nations Youth
  • Media

Dentsu QLD Partners With DeadlyScience & UnLtd To Drive STEM Programs With First Nations Youth

Dentsu Queensland has formed a strategic partnership with DeadlyScience, an organisation that provides science, technology, engineering and maths (STEM) resources to Aboriginal & Torres Strait Islander students across Australia. The partnership is in collaboration with UnLtd, which helps connect the media and marketing industries with charities helping children and young people at risk. This is […]

Revolution360 Parent Venetian Media Group Acquires Digital Native
  • Technology

Revolution360 Parent Venetian Media Group Acquires Digital Native

Victoria-based Venetian Media Group (VMG) has acquired web and digital strategy shop Digital Native. Lead image L-R: VMG CEO, Michael Fishwick; Digital Native big chief, Matt Gardan.  Digital Native specialises in digital strategy, branding, UX and web design it has deep experience in renewables, emerging technology and not-for-profit. Its web design process and collaborative approach […]

Murmur Group Launches High-Octane Campaign For Rare Spares Rockynats
  • Campaigns

Murmur Group Launches High-Octane Campaign For Rare Spares Rockynats

One of Australia’s biggest off-street car and motorbike festivals, Rare Spares Rockynats, is returning to Rockhampton for Easter 2024 and has kicked off its promotional calendar with a high-octane media campaign. The two-phase campaign, via award-winning marketing agency Murmur-Group, will launch across large format out-of-home and retail placements and will be supported by local radio, […]