Aussie influencer marketing agency Social Soup has teamed up with Nestlé and its media agency, MEC, for the launch of NESCAFÉ’s Gold Organic out-of-home (OOH) campaign.
The creative will showcase authentic content created by Social Soup’s micro-influencer community, recognising the role and influence of influencer-generated content (IGC) alongside branded content within the marketing mix.
In targeted locations close to key retail stores Australia-wide, digital Shopalite panels will deliver dynamic social content from 50 micro-influencers with live authentic reviews to consumers as they happen during the campaign this month.
NESCAFÉ’s head of marketing, Rebecca Dobbins, said: “NESCAFÉ Gold Organic is a product which consumers are embracing as a great tasting cup which is also 100 per cent fair trade and organic.
“We wanted to showcase the positive sentiment we were seeing to build greater awareness of our new coffee along the path to purchase. This made Social Soup and oOh!media perfect partners.”
Social Soup founder and CEO Sharyn Smith said: “We’re very excited to leverage our technology platform to showcase how influencer-generated content can drive incredible value for clients.
“We have built a solution for clients to tap into the right influencer partners, understand the highest performing content and then amplify close to the point of purchase delivering highly visual, trusted recommendations.
“We’re happy to be working with Nestlé and OOH to pioneer this space.”
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]