Influencer marketing agency Social Soup has extended its service offering to integrate social media management into its tiered influencer programs, following a raft of new business wins.

Social Soup’s recent client wins in social management include Church & Dwight across its brand portfolio, in addition to beverage brands Stolichnaya Premium Vodka, Angostura Aromatic Bitters, San Miguel Pale Pilsner, and McCormick & Company-owned brand Gourmet Garden.

Integrated influencer and social programs are now launching across these key consumer brands.

Social Soup CEO Sharyn Smith (pictured above) said: “We’ve spent more than a decade creating authentic, high-quality content for influencers to share through social platforms with influencers, so it’s a natural extension for us to manage both influencer programs and social media for some clients.