Influencer marketing agency Social Soup has extended its service offering to integrate social media management into its tiered influencer programs, following a raft of new business wins.

Social Soup’s recent client wins in social management include Church & Dwight across its brand portfolio, in addition to beverage brands Stolichnaya Premium Vodka, Angostura Aromatic Bitters, San Miguel Pale Pilsner, and McCormick & Company-owned brand Gourmet Garden.

Integrated influencer and social programs are now launching across these key consumer brands.

Social Soup CEO Sharyn Smith (pictured above) said: “We’ve spent more than a decade creating authentic, high-quality content for influencers to share through social platforms with influencers, so it’s a natural extension for us to manage both influencer programs and social media for some clients.

“Research analysing 25 million posts has shown user generated content through Facebook drives 6.9 times engagement than brand generated content, so every brand should have an influencer content strategy for their social channels.”