Social Soup has announced it has opened a Melbourne office and appointed Sally Callan (pictured above) as its Melbourne sales director.
Callan brings a wealth of experience and expertise to Social Soup, having built a rich commercial career in the Melbourne media market over the past 18 years.
She has worked with major brands and publicly and privately listed companies, from a career start at the Seven Network to start-up roles at OK! Magazine with Northern and Shell publishing, Crocmedia and Shopper Media.
Social Soup CEO Sharyn Smith said the Melbourne market has always been a key focus for Social Soup.
“Our enduring partnerships and growth opportunities have led us to the exciting decision to establish a base,” she said.
“Working with Sally – a well-respected, established marketing professional – allows Social Soup to maintain our strong relationships and ignite many more.”
Commenting on her appointment, Callan said: “With an influencer marketing model built on a leading tech platform, I am honoured to be working with such a formidable team and a leader in the influencer marketing space.”