Social Soup has announced it has opened a Melbourne office and appointed Sally Callan (pictured above) as its Melbourne sales director.
Callan brings a wealth of experience and expertise to Social Soup, having built a rich commercial career in the Melbourne media market over the past 18 years.
She has worked with major brands and publicly and privately listed companies, from a career start at the Seven Network to start-up roles at OK! Magazine with Northern and Shell publishing, Crocmedia and Shopper Media.
Social Soup CEO Sharyn Smith said the Melbourne market has always been a key focus for Social Soup.
“Our enduring partnerships and growth opportunities have led us to the exciting decision to establish a base,” she said.
“Working with Sally – a well-respected, established marketing professional – allows Social Soup to maintain our strong relationships and ignite many more.”
Commenting on her appointment, Callan said: “With an influencer marketing model built on a leading tech platform, I am honoured to be working with such a formidable team and a leader in the influencer marketing space.”
From Friday, December 4, Snapchatters and Bitmoji users will be able to pair with their own Bitmoji avatars with Levi’s casualwear apparel. The Levi’s x Bitmoji designs will also appear across a variety of experiences on Snapchat including Chat and games, on the Snap Map and in Lenses. All products will be available for purchase […]
John Chaplin (pictured), former Chief Product Officer of Hogarth Australia and Co-founder of award winning digital agency Fusion, has launched a new digital product design company, Diagram. Based in Sydney, Diagram are a collective of creators and makers who partner with individuals, agencies, startups, business and industry to design and build considered, elegant digital products. […]
After announcing the mega acquisition of workplace chat company Slack yesterday, tech giant Salesforce has made a raft of announcements as part of this year’s annual Dreamforce event, which has been held virtually. Headlining the announcements was news of Salesforce Hyperforce, which comes as a reimagination of the company’s platform architecture built to securely and […]