Red Guerilla Launches HIV Testing Week With Testing Tour Bus

Red Guerilla, the brand experience division of PR group Red Agency, has kicked off HIV Testing Week with the launch of the EASY TOUR, featuring a line-up of music performers including Cosima De Vito, Emily Williams, Kate DeAraugo, Melissa Tkautz and Paulini.
Aimed at raising awareness for HIV testing and encouraging at-risk people to get involved, the EASY TOUR is visiting locations in the Sydney metropolitan area, as well as regional locations in the Illawarra and Hunter Valley. The tour’s first stop over the weekend in Surry Hills saw support from Olympic diving gold medallist Matthew Mitcham.
Nigel Hickey, head of brand experience and content, Red Guerilla, said, “We’re very pleased to be working with NSW Health and ACON on HIV Testing Week this year. After holding pre-launch events in Surry Hills and Bondi over the weekend, we’ve already seen significant reach and awareness online as we look to drive a new conversation as part of our efforts to end the transmission of HIV by 2020.”
Director of the Centre for Population Health, Dr Jo Mitchell said, “We need to keep HIV testing top of mind. Using music as a platform helps make conversations about sexual health and HIV part of the norm.
“NSW Health has made significant progress in making HIV testing easier and faster by providing a mix of high quality, safe and innovative testing services including rapid HIV testing, express clinics, after hours and drop in clinics, faster results and online booking which are all part of a new era in HIV testing in NSW. People can also request a test at their GP.”
HIV Testing Week will run over seven days from 1-7 June. People will be encouraged to show their support for ending the transmission of HIV by 2020 and join the conversation using #EndingHIV on social media.
Credits
NSW Health
ACON
Frost*Design
Red Agency
Please login with linkedin to comment
advertising standards authority asa Clemenger BBDO Sydney creativity viewabilityLatest News

Case Study: How MediaCom’s WHISKAS’ #CatsInBoxes Campaign Saw A 70% Uplift In Sales & Score A Number Of Awards
It’s a case study of MediaCom Australia’s #CatsInBoxes that saw the campaign win a number of major awards and saw a staggering 70 per cent uplift in sales… Client: MARS Australia Brand: WHISKAS® Media Agency: MediaCom Australia Media Partner: Amazon Australia Award wins: GOLD: The Creative Use of Media Award GOLD: Best Campaign for a […]

Netflix And Grill’d Team Up For National Burger Day With Stranger Things Inspired Burger
Much like the fourth season of Stranger Things, the burger comes off as a little tired and overdone.

Dan Astey To Join Triple M Breakfast In Brisbane
Electrical engineers hosting radio shows is the dad version of young white guys hosting podcasts together.

IDC And Data.ai Study Shows Mobile Vs. Console Gamer Gap Is Getting Even Bigger
data.ai (formerly App Annie), the first unified data ai company, today in partnership with IDC, released the Gaming Spotlight 2022 report. Powered by Game IQ, the report reveals that mobile gaming represents 61 percent of the overall gaming market which is set to hit $222 billion in 2022. The report reveals that mobile gaming is […]

Nielsen Teams Up With TikTok To Unleash Greater Potential On Worldwide Marketing Insights
Nielsen, a global leader in audience measurement, data and analytics, has been selected to participate in TikTok’s Media Mix Modelling Program. TikTok’s program brings together leaders in media mix model marketing measurement to drive reporting consistency and quality for advertisers globally, allowing advertisers to gain more insights into the impact of marketing on the short-form […]

Emplifi First Quarter Report Shows Investments On Ads Are Up But User Engagement Is Flatlining
Emplifi, the leading unified customer experience (CX) platform, today revealed the findings of its Q1 2022 analysis of social media spend across thousands of brands worldwide including those in Asia Pacific (APAC). While overall social media ad spend decreased in the first quarter following an impressive holiday showing, it remains significantly higher than a year […]

WPP’s Wavemaker Snares Audible’s $700 Million Media In Global Win
Audible, a leading creator and provider of premium audio storytelling, today announced that Wavemaker will be its new agency of record for paid media worldwide, effective May 25th, 2022. Audible reportedly spends about $US500 million annually on advertising and a reported $A50 million here in Australia. Audible, an Amazon company, is headquartered in Newark, New […]

Bohemia Australia Nabs Paul Hutchison From Wavemaker UK For CEO Role
Paul Hutchison (lead image) will become CEO of Bohemia Australia, after four years as CEO of Wavemaker UK. Hutchison’s appointment comes after a global search to replace Bohemia founder and CEO, Brett Dawson, who announced his plans in March to take on a broader remit within the AUNZ Group. Hutch, as he is known, will […]

Ogilvy Unveils NSW Government’s Latest COVID PSA “Little Things”
Ogilvy’s latest campaign for the NSW Government, “Little Things”, dramatises the idea of the little things that everyone should be doing to make a big difference to COVID safe life this winter. The OLV, social, radio, digital and OOH campaign was brought to life by creating miniature worlds, where COVID safety objects became the hero […]

Reconciliation Australia Launches National Reconciliation Week Campaign Via Carbon Creative
Reconciliation Australia and Carbon Creative will launch National Reconciliation Week 2022 tomorrow, Friday, 27 May (running through to 3 June) with the theme ‘Be brave. Make change.’ The theme and campaign, developed by social change creative agency Carbon Creative in collaboration with emerging Torres Strait Visual Artist Tori-Jay Mordey, challenges all Australians—individuals, families, communities, organisations, […]

Pearman Media Appoints Tara Lamond As Group Business Director
Pearman Media has announced the appointment of Tara Lamond as group business director. “With experience on both the media and agency sides, including a stint in London, Tara brings a wealth of advertising and media expertise to this role, and we are thrilled to welcome her on board,” said Pearman Media founder and managing director, […]

Beyond the Rainbow: How Brands Can Better Connect with LGBTQIA+ Consumers All Year Round
In this guest post, Jonathan Munschi (pictured below), head of sales for Twitter Australia, says initiatives such as Mardi Gras and Pride month give brands the ideal platform to connect with the LGBTQIA+, but, Munschi asks, why ignore the rest of the year? It’s time for brands to rethink their approach to LGBTQIA+ inclusive marketing. […]

Wide World Of Sports Radio Will Air Nationally From November
Who needs the visual appeal of watching sports like NRL and AFL when you can listen to them on National radio?

Samsung Launches New Refrigerator Campaign In South Korea, And It’s Wild
Apparently selling fridges wasn't 'cool' enough for Samsung, so now they've got a meme-fueled campaign in South Korea.

Anne Hathaway & Zendaya’s Bulgari Ad Feels More Like A Movie Trailer In The Best Way
Lux brand Bulgari enlists two Hollywood A-listers for latest campaign. Like, who were you expecting? Sharon Strzelecki?

Templafy Lands David Nemes As APAC Regional Director
LinkedIn and Buzzfeed will certainly be lost without Nemes, who is making the leap into the world of online documents.

IAS Signal Will Now Include Total Visibility Dashboard In Latest Update
The news brought so much excitement to the B&T team that we all lifted our heads off our desks and cheered for a minute.

Today Is National Sorry Day
B&T would like to take time out from the usual programming to acknowledge National Sorry Day today.

Wednesday TV Wrap: Charlie Pickering’s The Weekly Delivers, As Nine Snags The Night
If there's one group sad about ScoMo's defeat it has to be ABC comics decrying the lack of material.

‘The Sims 4’ Now Lets You Use Your Own Pronouns For Your Characters
The latest entry in EA and Maxis’ life simulation series, The Sims 4, has released a new update which allows players to customise their character’s pronouns. This new feature is available only in the English version of the game for the time being, with the developers saying that they will soon release it for other […]

Former Havas Head Of CX Michaela Aguilar Joins Martech Firm Acoustic
Acoustic, a marketing cloud, digital experience and lifecycle pricing and promotion technology solution provider, announced today that Michaela Aguilar has joined the team as head of business partnership ecosystem. In her new role, Aguilar will be responsible for business development and expansion, working with partners and the Acoustic team to create new revenue opportunities in […]

Samatha Armytage Shares Her Drunk At Work Fiasco While Interviewing Karl Stefanovic
Samatha Armytage is regaling drunken work stories. A refreshing change from her regaling issues in her personal life.

Butterfly Foundation Enlists QMS To Highlight Eating Disorders That Kill More Aussies Than The Road Toll
B&T warns this article is a bit of a downer. But an important downer nonetheless.

NSW Government Launches New Sexual Consent Campaign Aimed At Under 25s
Is B&T feeling a little worthy and pious today? Confirm it with this important consent campaign.

Alexa Looks To Expand Her Knowledge Of Australia By Teaming Up With The Betoota Advocate
Alexa teams with The Betoota Advocate to expand her knowledge of Australia. Thankfully Bob Katter wasn't considered.

Twitter Executives Unclear About Future Of Company Under Musk
Twitter executives unclear about future under Elon. Not keen on the matching work tracksuit idea either.

Ipsos Survey Shows Aussies Aren’t As Excited By The Metaverse And VR/AR Environments As People From Other Countries
Study says Aussies less interested in Metaverse than other nations. Still have strange fascination for Karl Stefanovic.

Study: Over 90% Of Major US Brands Think Their Creative & Media Needs To Be Better Aligned
Study confirms a misalignment between media & creative. And not merely one's obsession with the beard & the trainer.

Bastion Asia Solidifies Its Strategic Partnership With Adventi, Shanghai
Asian marketing communications agency Bastion Asia has announced a strategic partnership with one of Shanghai’s leading PR agencies, Adventi, to drive greater digital and marketing innovation for Australian brands seeking to engage with Chinese audiences. Adventi, a marketing and communications agency specialising in luxury brands, is known for bringing some of Europe’s biggest luxury brands […]

Engine Creative Brings Innovation To The Lost Person Poster Using Modern Day Technology
Engine Creative has reinvented the missing person poster – re-thinking the standard design and introducing a high-impact live portrait – for UK charity Missing People to coincide with International Missing Children’s Day. The striking, high-tech digital posters show a ‘live’ image of the missing person appearing to move their eyes, smile and make facial expressions. […]

VERSA Lands Jen Cerqualia As Client Strategy Partner
With this new position, Cerqualia has now assembled the digital Infinity Gauntlet, and will wield its power malevolently.

Amplify Announces Three Senior Promotions Amid New Client Wins
Amplify go for all black motif for accompanying press photo with an ever so subtle dash of rock star grunge.

Spark Foundry Promotes Sue-Ellen Osborn & Greg Cattelain
It's promotions for Spark's hardworking Sue-Ellen Osborn and Greg Cattelain. And there's a lesson for all of us there.

Toyota Corolla Gets Brand New Platform Thanks To HERO Agency
Much like the Meerkat ads, AC/DC and the Filet-O-Fish, the Corolla is just one of those things that just refuses to die.

LinkedIn Puts The Spotlight On Indigenous Australians In The Workplace With New Campaign By Campfire X For Reconciliation Week
LinkedIn, the world’s largest professional network, has today launched the latest iteration of its #ConversationsForChange initiative with a new content series in partnership with Indigenous-led creative consultancy, Campfire X. The three-part series, titled ‘Change Starts With’, aims to highlight the often subtle, everyday moments that can impact Indigenous Australians in the workplace. The campaign encourages […]

Microsoft Build 2022 Conference Unveils A Number Of Key Updates On Windows, Office And More
Here's all the highlights from Microsoft's Build 2022 conference. Alas, still no sign of teleporting or robot servants.