Outdoor advertising company oOh!media has partnered with NINE AND Jewellers Michael Hill FOR THIS YEAR’s Australian open.
Nine and Michael Hill will be featured on digital outdoor screens alongside real-time scores and video highlights of the tennis tournament.
oOh! announced the content agreement with Tennis Australia at its Outfront in October.
Tim Murphy, chief sales officer at oOh! said: “As Australians head outdoors during the summer, oOh! will keep tennis fans up-to-date with all the excitement and drama from the Australian Open, one of the world’s major sporting events. We are delighted to have oOh’s advertisers Nine Entertainment and Michael Hill Jewellers recognise the effectiveness of Out of Home in connecting audiences on the move and at scale, by displaying their messages alongside the latest scores, and highlights from the two-week festival of tennis.”
Cedric Conelis, Tennis Australia chief revenue officer, added: “This collaboration with oOh! further demonstrates Tennis Australia’s and the Australian Open’s willingness to continue to innovate and bring our fans new experiences. We are excited to bring the AO action to people no matter where they are across the country.”
The agreement with Tennis Australia follows a partnership with the AFL to amplify live scores, video, news and photos from last year’s AFL Toyota Final Series which reached more than 80 per cent of Australians.
