Thanksgiving is the 24th of November in the US and that may be bad news for turkeys, but it’s definitely good news for the baked bird’s tarty accompaniment, cranberry sauce.
And no one does the cranberry quite like Ocean Spray who has just unveiled a new campaign to celebrate its famously bright red poultry staple.
Called “Power your holiday”, the work sees a rather dull Thanksgiving dinner turn into a wobbly, eclectic, electrified wobbly-a-thon with the arrival of tins of the red stuff.
The work’s by creative agency Orchard and its highly regarded CCO Dave Kolbusz who recently joined the agency from Droga5 in London.
The ad plays to an original tune by Mack Goudy Jr. of the Detroit Grand Pubahs, with a five-minute version of the track soon to drop across Ocean Spray’s social channels.
It’s great fun and it would be wonderful to see Aussie agencies produce this kind of work for Christmas. Check it out below: