International personal care brand Schick has announced its partnership with the NRL as the official NRL match ball sponsor for 2016, or the ‘grooming partner’ if you will.
As the official grooming partner of the NRL, Schick collaborated with a number of NRL sporting legends including Australian Kangaroo coach Mal Meninga, and NRL ambassadors Brett Kimmorley, Mario Fenech, and Ben Ross to officially launch this season’s match ball to media at a PR launch MC’d by Matt Shirvington.
NRL Head of Football, Todd Greenberg said Schick’s branding of the official match ball will see them integrated into every major on field moment in 2016.
“Through the Telstra Premiership, Holden State of Origin Series and our representative fixtures, Schick will be there when history happens,” Greenberg said.
Schick’s sponsorship involves match ball branding rights (Holden Cup, All Stars, ‘Test’ Matches, State of Origin Series, Telstra Premiership Rounds, Premiership Finals and Grand Final), on ground LED signage, along with an interactive ‘Head to Head’ tour to launch the latest Hydro razor innovation, which will kick off at the State of Origin.
“By taking up the coveted position of official match ball sponsor and grooming partner of the NRL the Schick Hydro ‘Head to Head’ campaign will reach a broader group of Aussie guys in a fun and interactive way through game presence and match side entertainment,” Schick marketing director Rachel Pullicino said.
“Integrating the Schick brand into live sport and amplifying through PR, experiential, social and digital will help us engage with our core demographic in a more meaningful way.”
Travelling the country and taking place at matches throughout the season, the interactive Hydro activations will give NRL fans a chance to go head to head with friends, family and notable NRL stars in a series of time trial shaving and sporting tests.
• Maverick Marketing & Communication: PR, Experiential and Social Media
• MEC: Communications Strategy, Media Planning, Buying & NRL Partnership Management
• JWT: ATL, Creative Strategy & Digital
Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]
B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.
Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]
Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]
WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]
Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]
Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]
Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]
Pinterest reckons jellyfish & moody cowboys will be big in 2024. Refused to be drawn on the return of shoulder pads.
IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]
Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising, announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]
NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]