Holden Makes “Hard Decision” To Stick By Collingwood After Eddie McGuire Comments
The car manufacturer may be pulling out of Australia but it's sticking…
B&T Chats To Women In Media Principal Sponsor Bauer Media
We conducted our chat with our Women In Media sponsor in the…
Holden Questions Future Sponsorship With Collingwood After Eddie McGuire’s ‘Drowning’ Joke
Let those who've not said something dumbass throw the first stone, we…
Non-Related Brands Are More Associated With Euro 2016 Than Actual Sponsors
2016 is shaping up for a stellar year for sports marketing -…
WRC Rally Australia & Kennards Hire Announce A Major Sponsorship Agreement
Leading equipment hire company, Kennards Hire is excited to announce their new…
NRL Snags Official ‘Grooming Partner’ In Slick New Partnership
Schick razors will now be on the NRL's balls. In a sponsorship…
Aussie Doctors Continue To Demand Ban On Alcohol Advertising In Sport
We're not sure about all the booze at sporting events, but all…
Manny Pacquiao Gets Knocked Out By Nike After Homophobic Comment
Boxer labels homosexuals worse than animals. But where does that leave homosexual…
Rugby World Cup Might Be Over But British Brands Still Spewing At Home Country’s Demise
England's early exit was surely the best thing of this year's Rugby…
All Blacks Have World (And Sponsors) At Their Feet, But Could Fail To Realise Potential
Value of brand 'All Black' skyrockets on World Cup triumph. Alternatively, value…
Emirates Does Sponsorship Right At Portugal Football Match
If you have a strange predilection for airline hostesses and European football…
Valtech To Sponsor Adobe’s Digital Marketing Symposium
Leading global digital marketing and technology firm Valtech has announced its gold…
GroupM Launches Path Sponsorship Program To Promote Gender Diversity
GroupM- Australia’s biggest media investment company- has extended its staff training and…
Splendour In The Grass Is This Weekend! Sponsors Set To Get A Workout!
B&T journos attempt to claim three-day piss-up as legitimate tax expense in…
ABC Sponsors Data Comp GovHack, Will Contribute Millions Of Records
The Corporation will provide 1,500 aspiring digital innovators with the opportunity to…
Chocolate And Singing Go Hand In Hand: Cadbury Partners With The Voice
We've not forgiven them for discontinuing the Yowie, but Cadbury's sponsorship of…
Nissan Sponsors House Rules For Its Third Season
Last week, House Rules Season 3 returned to TV screens and also…
Nine Secures Mazda As Launch Partner For Reno Rumble
Nine's new renovations reality show has nabbed a pretty nifty sponsor.
Ten Announces Details And Sponsorships Of New MasterChef Series
Break out the roast gizzard blanc mange, MasterChef's back from next Tuesday…
The Wiggles Ink New Deal In 20-Year Relatiionship With Agency
The Wiggles renew their partnership with FIT sponsorship agency.
Astra Awards Nab Some First Timers For Sponsors
Several first-time sponsors are joining the sponsor stalwarts, Telstra and Foxtel, for…
Woolworths Named As Official Sponsor For Hamish And Andy
The sponsorship will kick off in June when the duo come back…
Tropfest: A Study In Innovating On A Tiny Budget
From the entrants to the event itself, Tropfest has plenty to teach…
Ronaldo vs Messi: Who is The Most Marketable Footballer in The World?
Ronaldo takes the crown as 92% of people know who he is…
Campaign: Novak Djokovic Shares ‘Made By’ Story for Jacob’s Creek
Jacob’s Creek partners with tennis champion Novak Djokovic to create ‘Made By’…
Campaign: Cricket Star Pat Cummins Launches OPSM Program
Aussie cricket legend Pat Cummins is the face of OPSM's new program.
Clipsal Extends Naming Rights Partnership With The Clipsal 500 Adelaide
Clipsal by Schneider Electric has re-signed as naming rights sponsor of the…
Anytime Fitness Sponsors Largest Surfski Series In Australia
Anytime Fitness is sponsoring the Australian Ocean Racing Series (AORS).
How Brand Directors Can Leverage Sponsorship
With so many options available, how can brands make the right decisions…
Lion Extends Partnership With Victoria Racing Club
Lion has announced a new agreement with the Victoria Racing Club, extending…
Gumtree Signs On As Principal Sponsor for B&T Awards
Gumtree has been confirmed as the Principal Sponsor for the 2014 B&T…
ELLE Partners with Citroen for Style Awards
Citroën will join a number of other sponsors for the ELLE Style…
Westpac deepens partnership with property portal Onthehouse
The bank takes up major media sponsorship on property portal onthehouse.com.au
