One of Collingwood’s major sponsors, Holden, is currently debating its future with the Football club after Eddie McGuire joked about drowning a Fairfax female journo during a charity event.
In a statement, the automobile company said it disapproved of McGuire’s “inappropriate” comments.
“Holden prides itself on diversity, inclusion and social responsibility – they are cornerstones of our business and culture,” said the statement.
“Comments like these, regardless of their intent, have no place in today’s Australia and reflect poorly on the Collingwood Football Club, its fans, stakeholders and sponsors. Unfortunately, it can call into question the culture of the club, overshadowing good work done in the diversity space and local communities.
“Holden is engaging with Collingwood to express our disappointment directly and discuss our sponsorship.”
McGuire came under fire over the weekend for his comments where he, North Melbourne president James Brayshaw and ALF star Danny Frawley joked holding The Age chief sports journo Caroline Wilson underwater.
The TripleM broadcaster allegedly said he’d pay $50,000 to see Wilson stay under a pool of iced water “and charge an extra $10,000 for everyone to stand around the outside and bomb her”. The comments were made during a charity day over the June long weekend held at the MCG in Melbourne. The charity involvement saw celebs slide into a vat of ice cold water to raise funds for research for Motor Neuron Disease.
After much outrage ensued following the comments, McGuire apologised on air over this past weekend, saying it was only banter. He also posted an apology video to the Collingwood website.
“I have been really disappointed that these comments have led to these feelings from people,” he said on his TripleM show.
“I apologise and retract them in the spirit of what we’re trying to achieve, and that is to look after women and children in our community.”
However, the fallout from his comments has been swift, with rival radio talent Meshel Laurie labelling him a “pig” and saying he shouldn’t be allowed to broadcast, and Labor MP Bill Shorten reportedly cancelling an appearance on McGuire’s TripleM show, effectively “snubbing” him.
Last night, James Brayshaw also apologised for his role in the comments: “I was part of an on-air conversation during the Queen’s birthday broadcast where things were said that were both inappropriate and unacceptable. And for that, I offer my sincere and unreserved and unqualified apology.
“Respect for women and their role in football…and indeed in our society is of vital importance and as leaders we need to be very, very aware of this.
“We let ourselves down during the broadcast in this crucial area last week. I know Ed and Danny have already apologised and it is absolutely appropriate that I do too.”
Lead image: Screenshot of McGuire’s apology on the Collingwood website.
With this year’s Black Friday sales now just days away, Kristen Cornale, Co-founder and Strategic Director at UnDigital, gives her advice on how to get the most from your Black Friday sale. It’s no secret that online shopping has become more and more prominent over the last few years. With the introduction of Click Frenzy […]
Independent media agency Paykel Media has announced the appointment of Dan Hojnik to the new role of head of strategy and planning. Hojnik will start at Paykel Media on 4 January. Based in Melbourne, he will report to Sarah Keith, who joined Paykel Media as national managing director in early November, based in Sydney. Hojnikwas […]
According to the latest global media agency study New Business Barometer for Q1-Q3 2020 published by COMvergence, Wavemaker came out as the top global media agency in new business results with total new business value of $US1.1 billion (including $US370M of retentions) during the first nine months of 2020. This is largely due to strong […]
Mark Carter (main photo) is an international keynote speaker, trainer and coach. He has over 20 years’ experience as a global learning and development professional and author of the book Add Value. In this guest post, Carter offers easy tips to adding a value proposition to your customer service… Adding value via service is a […]
Melbourne-based, boutique activations and brand experience company, ACTIV Brand Management, has secured a new partnership with Nine The Block, which saw them deliver a series of sensory brand experiences to support the show’s sponsorship engagement and virtual events calendar. In response to the changing events landscape, the team at ACTIV recently launched Brand Box, a […]
World-leading conversational AI agency VERSA has announced its expansion into India, capitalising on demand for specialised conversational strategy and design in a market with a population of more than 1.3 billion people, and an installed base of nearly a billion mobile phones. VERSA India will be a 50/50 joint venture between VERSA (Headquartered in Melbourne, […]
Alive are celebrating 10 years! Leaders in creative event production, and the launch of ‘Alive TV’ showcases the revolutionary concepts created for clients during this challenging year; such as the most recent virtual success stories with clients such as Luxoticca Brickworks and The International Rose Garden Festival. Alive Events have pioneered the virtual space for […]
Integrated B2B marketing agency Thinksmart Marketing (TSM) has managed to execute a campaign from 3,000ft up in a hot air balloon. NICE inContact, approached TSM earlier this year to build preference, drive demand and generate strong leads for the brand across ANZ, with a campaign focusing on showcasing the capabilities and agility of its global-leading […]
Global attribution and marketing analytics company AppsFlyer has expanded into Australia and New Zealand, with the official opening of its first office in Sydney. It marks the opening of the company’s 19th office worldwide, with AppsFlyer hoping to “support the region’s rapidly growing local app economy”. The company said it plans capitalise on ANZ’s mobile […]
Brand experience and innovation company Akcelo has been appointed by equity crowdfunding platform VentureCrowd to lead its marketing transformation plans. Akcelo will drive VentureCrowd’s customer strategy, acquisition and nurturing programs as part of the transformation program, including the Salesforce Marketing Cloud integration to its business ecosystem. VentureCrowd is a digital investment platform which gives investors […]
Public Relations agency The PR Hub is expanding its team, announcing the hire of two senior account managers, Olivia Jarman and Trudy Scott. The hires will support growth in the business with the agency experiencing an increase in demand for B2B and B2C communications and personal branding services across a broad range of technology driven […]