Nissan Sponsors House Rules For Its Third Season

Nissan Sponsors House Rules For Its Third Season
SHARE
THIS



Last week, House Rules Season three returned to TV screens and also saw the return of the major sponsorship between Nissan Motor Co.Australia and The Seven Network which is managed by Dentsu Aegis Sponsorship Division.

This season, Nissan will use the wider Seven West Media platform to promote its SUV range. Across TV, viewers will see in program SUV vehicle integration and car cam features; with a special appearance by an all-new Nissan NP300 Navara later in the season.

Together Nissan and Seven’s internal creative department Red Engine, together created a custom Nissan TVC and billboard featuring House Rules contestants, that is set to roll out across the series. The partnership also extends across Yahoo!7 and Pacific Magazines with dedicated integration and content.

For the first time this year, Nissan will roll out House Rules integrated assets across its national dealership network including point of sale and local area marketing assets.

Chris Mandile, Nissan Australia’s executive general manager of marketing, said: “Heartland Australia loves House Rules and our brand is all about connecting to Australians in their everyday lives. House Rules gives us the opportunity to seamlessly integrate our brand and products into one of Australia’s most loved shows. We’re looking forward to this season.”

House Rules executive producer, Rikkie Proost said of the Nissan partnership: “Nissan continues to take the sponsorship to the next level with their integrated assets across TV, digital and magazines and now into their own dealerships. It’s a true integrated sponsorship.”

The partnership is managed by Natalie Kean out of Dentsu Aegis, Melbourne who manages a team of sponsorship specialists to service larger media sponsorships and integration across the Group.

Please login with linkedin to comment

Mad Minutes Media Pitch Promotion

Latest News

Twitter Lifts Revenue 74% On The Back Of Advertising Boom
  • Technology

Twitter Lifts Revenue 74% On The Back Of Advertising Boom

Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]

by B&T Magazine

B&T Magazine
Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey
  • Advertising
  • Campaigns

Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey

Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]

Optus Teams Up With TikTok To Launch Sign-Language Campaign
  • Marketing
  • Technology

Optus Teams Up With TikTok To Launch Sign-Language Campaign

Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]

Heckler Appoints Charu Menon To Partner
  • Advertising
  • Media

Heckler Appoints Charu Menon To Partner

Heckler has announced the promotion of Charu Menon to Partner, Singapore, making her the first female member of the Board.

Bapcor Debuts First Campaign With AJF
  • Campaigns

Bapcor Debuts First Campaign With AJF

Asia Pacific’s leading provider of vehicle parts, accessories, equipment, service and solutions, Bapcor will launch its latest campaign, ‘The unseen parts of every Australian journey’ this weekend.

Professional microphone in radio studio
  • Advertising
  • Media

Podsight’s Benchmark Report Shows Podcast Advertising More Effective Than Other Digital Channels

Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life
  • Campaigns

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life

NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge
  • Campaigns

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge

Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]