Nine’s The Big Idea Store Now Open For Business

Nine’s The Big Idea Store Now Open For Business
B&T Magazine
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The Big Ideas Store is open for its fourth and biggest event yet.

From Tuesday 11th May, Powered by Nine is taking attendees sky high with two-weeks of high-profile speakers, creative workshops, exclusive research, and a premium retail pop-up taking over the panoramic 22nd floor of Nine’s new HQ in North Sydney.

Famous for its big ideas and big thinking, The Big Ideas Store will showcase the way Powered – Nine’s marketing solutions division – can leverage creativity across TV, digital, print and radio, and bring guests physically closer to engage with Nine’s vast ecosystem of brands.

Running across the full two weeks is the interactive pop-up, grouped into four of the highest profile categories in marketing: Youth, Lifestyle, Christmas Retail and Sport, as well as a series of client and content events, sharing insights from some of Australia’s biggest thinkers, boldest leaders and best creative minds.

Week one will dig deep into topics such as the allure of branded long-form content; sustainability and societal impact; the power of audio, and effectiveness for senior marketers – with all in-person attendees at this session receiving a copy of Powered’s exclusive new book, ‘What We Know About Advertising Effectively’.

Week one of The Big Ideas Store will wrap up with the virtual-only Culture Shock event in partnership with Initiative, titled ‘Cannabusiness’, which lifts the lid on Australia’s medical cannabis market – the fastest-growing in the world – and the opportunities for brands and marketers to capitalise on this momentum.

Week two will tackle the changing Australian dream of home ownership; a world without third-party cookies; creativity and innovation in a hybrid workplace; big creative bets, and two exclusive pieces of research. The first explores the phenomenon of ‘living local’, and the second ‘unboxes’ the trends in retail, food and culture for the 2021 festive season.

The second week will culminate with the highly anticipated Great Debate, with two teams battling it out over this question: ‘Does advertising lead culture, or is advertising led by culture?’

Register to see Powered’s Director of Strategy, Insights & Effectiveness, Toby Boon (pictured right), alongside Rachael Fraser, Head of Strategy at M&C Saatchi and Roshni Hegerman, Chief Strategy Officer at McCann go head-to-head with Powered Enterprise’s Michele O’Neill and Andrew Wynne, CEO of Joy.

“The Big Ideas Store continues to grow year-on year and has become one of the biggest events on the calendar for marketers and agencies,” said Director of Powered Liana Dubois (pictured left).

“We’re incredibly proud to be back for the fourth year, showcasing the unique ability Powered has to help brands grab hold of big marketing moments and amplify them through incredible content.”

“We can’t wait to welcome guests back for in-person events, much needed networking and a cheeky cocktail and canape, after COVID sent us all virtual last year.”

“However, we embrace newfound flexibilities and so, for the first time, we are offering The Big Ideas Store as a hybrid event, including virtual options so even more people can benefit from our big thinkers, big ideas, and tackle the big issues challenging marketers right now.”

“Whether it’s help with strategy, ideation, creative development, production, consumer insights, or creating a ‘water-cooler moment’, The Big Ideas Store brings all the pieces together to showcase Powered as the end-to-end solution for unparalleled results across the unrivalled marketing platform Nine has built.”

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