News consumption has undeniably changed over the last few weeks as people seek out information on COVID-19 and return to news websites for regular updates.
According to new data from Nielsen, time spent on news digital sites and apps is up 29 per cent for March to date, compared to the same period in February.
Data from Nielsen Digital Content Ratings reported weekday engagement last week saw a huge increase in time spent on news sites, nearly doubling compared to the four previous weeks.
For the first time in a long time, desktop usage growth outpaced smartphone growth (58 per cent and 48 per cent respectively).
While there’s been a lift in all age groups, younger people (18-29) experienced the greatest shift in behavior with time sent on news sites nearly doubling for weekdays last week (up 93 per cent), with the larget volume increase from people aged 30-39.
Adland doesn't appear to function much before 11am, so it's hats off to these early birds who had to set the alarm.
The first ever web series to be funded by both Screen Australia and Film Victoria for TikTok, will launch on May 17. Produced by Hayley Adams and Michelle Melky, and directed by Logan Mucha, Scattered is a new queer drama comprised of 38 x 1-minute daily eps. It follows three best friends, Jules, Sami and […]
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Building a connection with existing customers is just as integral to any marketing strategy as winning new ones, but how do we turn customers into spokespeople for our brands? By Peggy de Lange, VP of international expansion at Fiverr It’s a well-known rule of thumb that it costs 5-times more to get a new customer […]
In the next instalment of the ‘Proudly Ordinary’ campaign for Tooheys Extra Dry, Lion and 72andSunny continue their partnership with work from Vice and Aaron Gocs (Gocsy). Gocsy is a beloved icon of Australian outsider comedy who creates content for Vice and his own broadcast channels. As part of the highly successful ‘Proudly Ordinary’ brand […]