Nielsen: Time Spent On Digital News Sites Up 29%

Online news in mobile phone. Close up of smartphone screen. Man reading articles in application. Hand holding smart device. Mockup website. Newspaper and portal on internet.
SHARE
THIS



News consumption has undeniably changed over the last few weeks as people seek out information on COVID-19 and return to news websites for regular updates.

According to new data from Nielsen, time spent on news digital sites and apps is up 29 per cent for March to date, compared to the same period in February.

Data from Nielsen Digital Content Ratings reported weekday engagement last week saw a huge increase in time spent on news sites, nearly doubling compared to the four previous weeks.

For the first time in a long time, desktop usage growth outpaced smartphone growth (58 per cent and 48 per cent respectively).

While there’s been a lift in all age groups, younger people (18-29) experienced the greatest shift in behavior with time sent on news sites nearly doubling for weekdays last week (up 93 per cent), with the larget volume increase from people aged 30-39.

 

 

 

 

Please login with linkedin to comment

covid-19 news sites Nielsen

Latest News

TikTok To Launch Web Series Supported By Screen Australia And Film Victoria
  • Media

TikTok To Launch Web Series Supported By Screen Australia And Film Victoria

The first ever web series to be funded by both Screen Australia and Film Victoria for TikTok, will launch on May 17. Produced by Hayley Adams and Michelle Melky, and directed by Logan Mucha, Scattered is a new queer drama comprised of 38 x 1-minute daily eps. It follows three best friends, Jules, Sami and […]

Schwartz Media To Launch Osman Faruqi’s The Culture Podcast
  • Media

Schwartz Media To Launch Osman Faruqi’s The Culture Podcast

Schwartz Media will extend its audio offering with a new culture podcast. Building on the success of its flagship daily news podcast 7am, and it’s growing arts and culture coverage, Schwartz Media is launching new podcast The Culture at the end of the month. Award-winning journalist, editor of 7am and pop-culture obsessive Osman Faruqi will […]

Attracting Customers With Horseshoe Magnet
  • Advertising
  • Opinion

How To Nurture Your Online Customers And Turn Them Into ‘Brand Evangelists’

Building a connection with existing customers is just as integral to any marketing strategy as winning new ones, but how do we turn customers into spokespeople for our brands? By Peggy de Lange, VP of international expansion at Fiverr It’s a well-known rule of thumb that it costs 5-times more to get a new customer […]

by B&T Magazine

B&T Magazine
Tooheys, 72andSunny, Vice And Gocsy Collaborate On ‘Proudly Ordinary’
  • Campaigns

Tooheys, 72andSunny, Vice And Gocsy Collaborate On ‘Proudly Ordinary’

In the next instalment of the ‘Proudly Ordinary’ campaign for Tooheys Extra Dry, Lion and 72andSunny continue their partnership with work from Vice and Aaron Gocs (Gocsy). Gocsy is a beloved icon of Australian outsider comedy who creates content for Vice and his own broadcast channels. As part of the highly successful ‘Proudly Ordinary’ brand […]

Have You Seen Trevor?
  • Marketing

Have You Seen Trevor?

Love an opinion piece with a mystery headline? You'll love this. Even more so if you're stuffing your gob with cake.

Opinion

by Kathleen Farmilo

Kathleen Farmilo