Nielsen: Time Spent On Digital News Sites Up 29%

Online news in mobile phone. Close up of smartphone screen. Man reading articles in application. Hand holding smart device. Mockup website. Newspaper and portal on internet.
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News consumption has undeniably changed over the last few weeks as people seek out information on COVID-19 and return to news websites for regular updates.

According to new data from Nielsen, time spent on news digital sites and apps is up 29 per cent for March to date, compared to the same period in February.

Data from Nielsen Digital Content Ratings reported weekday engagement last week saw a huge increase in time spent on news sites, nearly doubling compared to the four previous weeks.

For the first time in a long time, desktop usage growth outpaced smartphone growth (58 per cent and 48 per cent respectively).

While there’s been a lift in all age groups, younger people (18-29) experienced the greatest shift in behavior with time sent on news sites nearly doubling for weekdays last week (up 93 per cent), with the larget volume increase from people aged 30-39.

 

 

 

 

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