Digital radio listening has increased in the first survey for 2015 with 3.2 million people now listening to radio each week using a DAB+ digital radio in the five metropolitan capitals, according to GfK figures released by Commercial Radio Australia (CRA) in the DAB+ quarterly update.
DAB+ figures show listening continues to grow with 24.2% of people in the five state capitals where DAB+ is available, listening on a DAB+ digital radio device. The figures indicate 1.5 million more people listen to radio on a DAB+ device than listen to radio via streaming and on DAB+ they are listening for twice as long*.
Commercial Radio Australia chief executive officer, Joan Warner said: “Australian radio listeners continue to support DAB+ digital broadcast radio. The industry has invested in a robust reliable future technology that is easy for listeners to access, is free, live, local with high quality content.”
In addition to simulcasting AM and FM stations, broadcasters offer listeners a variety of content on DAB+. A new DAB+ country music station is broadcasting in Sydney, Melbourne, Brisbane and Adelaide. ARN have rebranded Mix ‘90s and ‘80s to PureGold ‘80s and PureGold ‘90s and Capital Radio’s Hot Country stations has been rebranded to KIX Perth Digital and KIX Canberra Digital.
Twenty one vehicle manufacturers in Australia now include DAB+ digital radio and over 153,000 vehicles with the technology have been sold. Jeep is the latest manufacturer to add DAB+ as standard or an option in the Grand Cherokee and Cherokee models. Others include; Toyota, Lexus, Jaguar, Ford, Mini, Mercedes Benz, Hino, Audi, BMW, Infiniti, McLaren, Nissan, Aston Martin, Land Rover, Isuzu, Lamborghini, Bentley, Porsche, Ferrari and Fuso.
All of the radio industry – commercial broadcasters, community broadcasters, ABC and SBS, have requested that the Federal Government establish a Digital Radio Industry Planning Committee to work on policy and timetable for phased rollout of services outside of the five capital cities, possibly starting in 2017.
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]
Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]