PR and brand engagement agency CampaignLab has launched a new service called CampaignLab ON, offering companies and brands the opportunity to receive news hijacking and campaign ideas relevant to their brand, for free.
All brands need to do is register their details, including information about their business and areas of interest.
Leveraging CampaignLab’s presence in Australia and the UK, the CampaignLab ON team monitors social and mainstream media around the clock, for hot topics and trends. Media opportunities and campaign ideas relevant to the registered brands are then shared.
If brands want to execute the idea, they can choose to work with CampaignLab, their existing agency or in-house team, paying a one off ‘ideas fee’ for the latter.
CampaignLab director, Andy Scales believes the service helps ensure good ideas don’t go to waste.
“Everyday our team are constantly searching breaking news and the hottest trends for our clients to piggyback. All too often, we would find ourselves saying ‘Oh, you know who should be jumping on that story’.
“Rather than seeing those ideas go to waste, we figured why not just tell brands about our ideas anyway. That’s when CampaignLab ON was born.”
Scales believes the service could prove invaluable to brands of all sizes that are looking for that next creative concept.
“We’re finding brands are looking for that one big idea or concept and, quite frankly, they couldn’t care less where that idea came from,” added Scales. “Ultimately it’s about brands staying relevant by joining the conversations their customers are having right now.
“CampaignLab ON helps them achieve that by putting a fresh set of eyes on their business. If they like the idea then great, if they don’t it’s cost them nothing and we move on to the next trend.”