Man of Many has appointed former Australian Men’s Fitness Magazine Commercial Director, Tim Fernandes as Sales & Partnerships Manager.
With six years of experience leading the advertising, sales and partnerships at Men’s Fitness, Fernandes is no stranger to collaborating with premium brands, having worked with the likes of Under Armour, Harley Davidson, Coopers, JBL, Gillette and Sennheiser – locally & internationally.
“It’s been fantastic to cut my teeth in print media and focus on the fitness end of the men’s lifestyle category, but I’m excited to now expand into broader cultural passions of the Australian men’s market and launch into the digitally focused future at Man of Many,” Fernandes said.
The new Sales & Partnership manager’s appointment comes off the back of significant growth for Man of Many. Over the past 12 months, the Sydney-based publication has bolstered its Australian audience by over 293 per cent, claiming the title of largest dedicated men’s lifestyle publisher in Australia, according to Nielsen’s Digital Content Ratings. In July 2020 alone, Man of Many’s unique audience was also up 10.5%.
Fernandes said he was delighted to join the Man of Many team at such a pivotal point in the publication’s evolution.
“There’s so much potential for growth and expansion at Man of Many and I feel like we’re only scratching the surface right now. It’s a great time to be involved.” he said.
Since launching in 2012, Man of Many has cemented an impressive list of clients, forming integral partnerships and completing major campaigns with brands such as Apple, American Express, Tag Heuer, Samsung, Monlcer and IKEA just to name a few.
Co-founders Scott Purcell & Frank Arthur said “Fernandes’ appointment was a testament to his passion for delivering value for both our clients and our readers which made him a natural fit for us. It’s also an ideal opportunity to drive revenue growth by expanding the Man of Many network beyond digital publishing into social video series, events, podcasts, as well as e-commerce and product collaborations with brands that we love.”
“As a young company, we credit our growth to the quality of our native content and our commitment to our clients,” Arthur said. “We’re incredibly excited to have Tim on board to help establish new brand relationships and to foster and strengthen existing partnerships moving forward.”
Please login with linkedin to commentMan of Many
Trade publisher AMT Pty Ltd has announced the acquisition of Radio Today, the Australian media and marketing sector’s go-to source for radio news, analysis, ratings and jobs. AMT currently publishes Radioinfo in Australia & New Zealand, Asia and Africa, and was a key partner in bringing the annual Radiodays conference to Asia. Radio Today will continue to […]
Mediahub Australia has made its most significant restructuring to date, as it positions itself to professionally manage the changing world of broadcast technology and consumer viewing habits. The most significant new appointment, and one of many, is Scott Jolly being promoted to the role of chief operating officer. As COO, Jolly now has full responsibility for the […]
For Melbourne, the past 18 months have been largely dictated by the COVID-19 pandemic and lockdowns. Despite this, The Trade Desk has managed to establish one of its most successful offices. Here, The Trade Desk lead director, client strategy, Kali Guillas [pictured], explains how the Melbourne office has managed to thrive. We are in a […]
Australian Comedian Hannah Gadsby has slammed Netflix executive, Ted Sarandos after he used Gadsby’s presence on the platform to defend Dave Chappelle’s new comedy special on Netflix. Chappelle’s recent comedy special, The Closer, which debuted on Netflix last week, has been met with backlash, after Chappelle used his special to discuss transgender and gay people, […]
Acast has announced its partnership with Samsung Electronics Australia to produce and distribute the company’s first branded podcast within the Australian market. The Rule Benders podcast will feature conversations with extraordinary Australians who have bent the rules, defied convention, and redefined what is possible. Rule Benders is a six-week branded podcast campaign, with a new […]
DocuSign Australia this week unveils its first work with independent creative agency, Hardhat, encouraging people to ‘Next time, DocuSign’. Spearheading the campaign is an influencer series featuring entrepreneurial business leaders Janine Allis, Jules Jund and Emma Isaacs sharing stories of oversights and slip ups during important business deals. The three ‘That time I screwed up’ […]
Global experience design agency Imagination, has expanded its Sydney team, with the appointment of two new key hires. Ashley Diamond (pictured below), with over 18 years experience across large scale events and broadcast quality content production, joins as project director to continue driving the growth of Imaginations’ largest clients. “The people, the work and the […]
Switch, an award-winning digital agency has announced the appointment of Matt Watson as its technical director. Watson joins Switch at an exciting time as the business focuses on its growth strategy and bringing the best talent in the market to deliver exceptional outcomes for customers. Watson is the most recent talent appointment by Switch, after […]
Rolling Stone Australia publisher The Brag Media has announced that the Sailor Jerry Rolling Stone Australia Awards will be back for a second year in 2022, with a star-studded party to reunite the music industry following extended lockdowns. For the first time, a free live event series will spearhead the return of live music in […]
Hayley Fisher [pictured] is the AUNZ Country Manager at Adyen. In this op-ed, she discusses the upcoming holidays sales season and explains marketers can help drive sales. Over the 18-months the pace of ecommerce has accelerated to new heights. According to latest figures from the Australian Bureau of Statistics (ABS), a record $44.2 billion was […]