Man of Many has appointed former Australian Men’s Fitness Magazine Commercial Director, Tim Fernandes as Sales & Partnerships Manager.
With six years of experience leading the advertising, sales and partnerships at Men’s Fitness, Fernandes is no stranger to collaborating with premium brands, having worked with the likes of Under Armour, Harley Davidson, Coopers, JBL, Gillette and Sennheiser – locally & internationally.
“It’s been fantastic to cut my teeth in print media and focus on the fitness end of the men’s lifestyle category, but I’m excited to now expand into broader cultural passions of the Australian men’s market and launch into the digitally focused future at Man of Many,” Fernandes said.
The new Sales & Partnership manager’s appointment comes off the back of significant growth for Man of Many. Over the past 12 months, the Sydney-based publication has bolstered its Australian audience by over 293 per cent, claiming the title of largest dedicated men’s lifestyle publisher in Australia, according to Nielsen’s Digital Content Ratings. In July 2020 alone, Man of Many’s unique audience was also up 10.5%.
Fernandes said he was delighted to join the Man of Many team at such a pivotal point in the publication’s evolution.
“There’s so much potential for growth and expansion at Man of Many and I feel like we’re only scratching the surface right now. It’s a great time to be involved.” he said.
Since launching in 2012, Man of Many has cemented an impressive list of clients, forming integral partnerships and completing major campaigns with brands such as Apple, American Express, Tag Heuer, Samsung, Monlcer and IKEA just to name a few.
Co-founders Scott Purcell & Frank Arthur said “Fernandes’ appointment was a testament to his passion for delivering value for both our clients and our readers which made him a natural fit for us. It’s also an ideal opportunity to drive revenue growth by expanding the Man of Many network beyond digital publishing into social video series, events, podcasts, as well as e-commerce and product collaborations with brands that we love.”
“As a young company, we credit our growth to the quality of our native content and our commitment to our clients,” Arthur said. “We’re incredibly excited to have Tim on board to help establish new brand relationships and to foster and strengthen existing partnerships moving forward.”
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