Freeview last night launched the latest execution in its Keeping up with the Freemans campaign.
The new spot shows the patriarch of the Freeman family demonstrating to his smug neighbour, Mr Jones, the choice available to him with FreeviewPlus. It comes as a surprise to Mr Jones that Mr Freeman has so much choice and control with access to both live and catch-up TV on the TV for free.
The latest ad is the second in a major campaign which brings to life the Hybrid TV service, FreeviewPlus, through the typical Aussie Freeman family.
“We’ve had a wonderful response to our new campaign. We’re seeing a strong uplift in our website traffic indicating that viewers are identifying with the Freemans and how they enjoy watching their favourite shows,” Freeview CEO Liz Ross said.
The subsequent commercials will introduce various members of the Freeman clan and illustrate various aspects of the FreeviewPlus service and will roll out throughout the first half of 2016.
“We’re looking forward to everyone getting to know the rest of the family.”
Director (Jungleboys): Al Morrow
Executive Producer (Jungleboys): Nick Simkins
Producer (Jungleboys): Suzanne Mallos
Producer – Tanja Perl
Post House: White Chocolate
Sound Design: We Love Jam
In this guest post, Gumtree’s account manager Daniel Kuziow (main photo) says as CV-19 sends more shoppers online, data has never been more important for marketers to target them… Thanks to COVID-19, former buzzwords such as “ideate”, “pivot” and “agile” have become the new reality for all marketers. To help a business persevere and maintain […]
The Seven Network today announced the broad slate of sponsors that will be joining Farmer Wants A Wife when it premieres this July. Toyota Australia, IGA, Youfoodz, BUPA, Lilydale, Horticulture Australia and Mayvers, have all been confirmed as sponsors of Farmer Wants a Wife. All partners will feature throughout Farmer Wants A Wife, the most […]
Find out how APAC’s fastest-growing commercial law firm uses Marketo Engage to better respond to customer needs in this piece by LegalVision’s Anthony Lieu. The starting point for marketing strategy begins with the customer. That’s not an approach you often find in a commercial law firm. LegalVision didn’t start as a law firm, but as […]
Brisbane radio is set for a further shake-up with journalist and former MP Scott Emerson to host 4BC’s new local Drive program. Emerson is a highly experienced broadcaster and journalist who served as The Australian newspaper’s Queensland bureau chief and held senior journalism positions with the ABC. He has also served in the Queensland parliament and […]
News Corp Australia and Woolworths today announced a joint national campaign to support Feed Appeal amid a sharp jump in the number of Australians suffering economic hardship from COVID-19 and seeking food relief. Feed Appeal, a national not-for-profit organisation that provides capacity and capability grants to local food relief charities, has reported a 50 percent […]
Is it too early to start planning your holiday campaigns? Definitely not, argues Pinterest CMO Andréa Mallard in this piece. Brands love reaching their most passionate customers. As a former retail CMO myself, I get it. When you reach early planners, you reach the CEOs of the household—an audience that buys and spends more. Reach […]