Thelma Plum Radiates Girl Boss Energy On InStyle Australia’s First Issue

Thelma Plum Radiates Girl Boss Energy On InStyle Australia’s First Issue

The highly anticipated first issue of InStyle Australia was unveiled today, marking a new era for the iconic magazine.

The inaugural issue of the digital monthly publication, which features First Nations musician Thelma Plum on its cover, was celebrated at an intimate dinner on Thursday the 7th of April, hosted by Editor-in-Chief Justine Cullen.

Guests included beauty entrepreneur Zoe Foster-Blake, Paralympian Madison de Rozario, consent activist Chanel Contos, presenter and podcaster Lilian Ahenkan, champion boxer Harry Garside, and political editor Bill FitzSimons, beauty influencer Rowi Singh, writer/performer Moreblessing Maturure, author Bri Li and stylist Julianna Yao.

 Cullen, who was announced as InStyle Australia’s Editor-in-Chief last month, said the title had evolved from a celebrity style magazine to a publication that celebrated the thought-leaders and game-changers influencing the cultural zeitgeist.

 Cullen said: The ethos of the new InStyle is ‘Everybody’s In’ with the purpose of celebrating the many and varied people who are truly in style today and those who are shaping the look of tomorrow. 

“For the very first issue of the reimagined InStyle, we’re excited to have gathered together such a diversely talented group of people to bring this idea to life, and as we continue, we’re committed to focusing on inclusive storytelling and championing talent with substance and a message to share.”

­­The event was photographed as a fashion editorial by photographer Chris Searl, which will feature in the digital issue.

 The inaugural cover was shot by LA-based, Filipino-Australian photographer and filmmaker James J Robinson, widely celebrated for his work unpacking representation, who praised the magazine’s new direction and their choice of cover star.

 “This commitment to a new direction and such a wonderful team really excited me: playing between building off the pre-existing brand image and being given the freedom to reinterpret it was a dream. And no better person to take a step like that with than Thelma Plum,” said Robinson.

InStyle is the first launch for independent publisher True North Media, which announced the relaunch of the magazine as a digitally-led offering in March, with two print issues a year.




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