Instagram Introduces Reminder & Search Results Ads

Instagram Introduces Reminder & Search Results Ads

Instagram has announced two new forms of adverts on its platform, Reminder Ads and Search Results Ads.

Reminder ads allow businesses to announce, remind, and notify people of future events or launches that they might be interested in.

The Reminder ads will be rolling out to all advertisers as an option in feed. Users can opt into the reminders and receive three notifications from Instagram the day before, 15 minutes before, and at the time of the event.

Ads in search results will let businesses target people looking for businesses, products and content.

Ads will show up in the feed that users can scroll when they tap on a post from search results. Instagram said it plans to launch this globally in the coming months.

Meta has been rolling out a range of new ads on Instagram recently, including AR ads and ads on its Reels videos.




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