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B&T > Media > A Growing Bunch of Engagement Execs
Media

A Growing Bunch of Engagement Execs

Adam Mortimer
Published on: 11th July 2014 at 2:50 PM
Adam Mortimer
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As a result of new business growth, engagement agency Bunch has made two recent senior appointments.

Industry veteran Adam Mortimer has taken on the newly created role of Director, Client Strategy and Performance while Rowena Horne has been appointed as Executive Producer.

Adam’s career has involved leadership roles at Dig&Fish, think!OTS and Jack Morton Worldwide and has seen him oversee award-winning programs nationally and internationally for Harley Davidson, Sony, BHP Billiton, Qantas, Nissan, Fiat Chrysler Group, Rolex, KIA, Lacoste, Unilever, Telstra, Australian Government and more.

Joining bunch from Jack Morton Worldwide, Rowena has 15 years experience across sponsorship, PR, media, marketing, fundraising and live events for businesses as varied as Ford, Mars, Telstra, L’Oreal, Wesfarmers and CanTeen Australia.

Over the past 18 months bunch has transformed into a specialised agency delivering strategic and creative services across internal communications, customer experiences and consumer activations for blue-chip businesses across Australia.

Matt Hannebery, Managing Director and co-founder of bunch said: “The new normal for successful brands requires an integrated and sustained focus on employees, customers and consumers in strategic and creatively powerful ways. We’re delighted that highly experienced talent like Adam and Rowena have chosen to be a part of bunch as we grow our offer to optimise our clients performance.”

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By Adam Mortimer
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Established and co-directed one of the Worlds leading brand experience & communication teams. Prior experience oversaw the design and delivery of award winning marketing and experiential marketing programs for Harley Davidson, BHP Billiton, BMW/Mini, GM, Mobil Exxon, Qantas, Nissan, Gillette, Telstra, Unilever, Fiat Chrysler Group, Rolex along with international programs for State & Federal Governments. In 2014 project lead the high profile KIA Motors Australian Open activation program across multi sites with fantastic results. Aligned with the talented team who created, developed & operated World Expo - Australian Pavilions (Japan, Shanghai & Korea) as well as supported numerous top 500 corporates and government departments engage, inspire & communicate. A love of original ideas, a passion for quality, perseverance & outcomes define our industry and those who excel in the design and delivery of brand experiences. As the effectiveness of one-way broadcast messaging fragments we find ourselves on the cusp of great integration & measurement challenges as conversation - content based, two way brand-dialogue becomes the way of the future. Developing multi-sensory experiences based on unique insights delivered with quality production values - programs that connect, expand the mind & deliver brand value. Constantly learning and evolving I'm look[ng forward to playing a role in developing meaningful, world-class engagement experiences of the future.

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