The Coffee Club and their creative partners IdeaWorks and GPY&R have launched a campaign to encourage people to put down their phones and reconnect.
https://www.youtube.com/watch?v=RWTFAqaGoko
Greg Bowell, group marketing manager of Minor DKL said the idea had been embraced by franchisees “The idea builds nicely on our long-standing line of ‘Where Will I Meet You?’ and has been launched from the inside out, with the Coffee Club stores themselves even featuring holders to place your phones in while you’re catching up.”
GPY&R creative director Andrew Thompson adds “The Coffee Club was created 25 years ago to be a relaxed meeting place where people could enjoy a coffee and a catch-up. There’s a truth about the brand that makes them the right people to be leading this charge to reconnect. It’s not just a bunch of ads, it’s about creating a better brand experience.”
The campaign has generated over 100,000 views on social media in the first week alone. It will soon be rolled out across The Coffee Club’s international markets.
