B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • AFL
  • Pinterest
  • AI
  • News Corp
  • Cairns Hatchlings
  • NRL
  • Married At First Sight
  • Channel 10
  • oOh!Media
  • Anthony Albanese
  • Thinkerbell
  • WPP
  • Are Media
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Gotcha4Life Partners With STRONG Pilates For Mental Health Month
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Gotcha4Life Partners With STRONG Pilates For Mental Health Month
Marketing

Gotcha4Life Partners With STRONG Pilates For Mental Health Month

Staff Writers
Published on: 23rd October 2023 at 9:55 AM
Edited by Staff Writers
Share
3 Min Read
SHARE

Leading Australian fitness brand, STRONG Pilates has partnered with mental fitness charity, Gotcha4Life, to launch an initiative called “FEEL STRONG” that will inspire the Australian community to prioritise their mental fitness as well as their physical health in line with Mental Health Month (October).

Together with its ambassadors, NRL’s Nicho Hynes and Shaun Johnson and AFL’s Nat Fyfe and Travis Boak, “FEEL STRONG” will promote positive habit building through a series of low-impact, cardio-infused sessions in-studio, weekly mini-challenges, stretching exercises and tips on mindfulness.

From 23 October, the campaign will launch with an interactive digital and social campaign over 30 days, with the athletes sharing their own results and benchmarks through exclusive content via the STRONG app and consistent social messages of support.

STRONG Pilates will encourage its 40+ studios nationwide and members to use their set goals as motivation to fundraise for Gotcha4Life in support of mental fitness for the wider community, driven through Gotcha4Life’s dedicated portal. The studio that fundraises the most will secure a Gotcha4Life workshop on mental fitness for their local community.

“Community is core to the success of STRONG and we are committed to providing ongoing education to our members which supports their holistic wellbeing. A positive and healthy mindset can make all the difference in achieving life’s goals, so we are proud to be partnering with Gotcha4Life to spread the message of mental fitness” STRONG Pilates co-founder, Michael Ramsey said.

“Gotcha4Life’s partnership with the team at STRONG is a powerful opportunity to highlight the positive impact that building strong bodies, minds and friendships can have on people’s mental fitness. Our collaboration also hopes to raise awareness and vital funds so that we can continue to support our youth to build the emotional muscles they need to tackle life’s ups and downs” said Belinda Elworthy, Gotcha4Life’s chief executive officer.

“Building good mental health habits has been a formative part of my personal and professional journey. Being mindful of implementing mental fitness in our daily lives is what makes the biggest difference in the long-term. Let’s implement FEEL STRONG and not only support ourselves, but also fundraise to support the community through Gotcha4Life” said Cronulla Sharks player and mental health advocate, Nicho Hynes.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Gotcha4Life, Mental Health Month
Share
Aimee Edwards
By Aimee Edwards
Follow:
Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

Latest News

Ogilvy Network ANZ Unites Social & Influence Expertise Under Social@Ogilvy Banner
20/05/2025
Customer Vs Employee Value Propositions: The Disconnect & How To Fix It
20/05/2025
‘It’s In A Different Category’ – 36 Months Backs YouTube Exemption From Age Restrictions & Outlines What’s Next
20/05/2025
Dan Sparkes Joins Up With Fellow Ex-Bullfrog At Hellions
20/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?