Not to suggest the Germans are a dreary lot but a new festive spot for German grocery chain Penny’s comes with none of the Christmas clichés you’d expect of most Christmas spots.
The ad’s called “Der Wunsch” which translates to “The Desire” and is the work of the country’s biggest independent agency, Serviceplan.
At almost four-minutes long, the moody, dark work is entirely bereft of the usual Christmas tat (trees, presents, Santa, turkeys and the likes) and instead plays out as a mother’s ode to her often troublesome teen son. It’s bleak but it works and won’t leave a dry eye in the house.
Apparently the ad is proven a smash back in Germany with over six million watching the spot on YouTube so far. Check it out below, but bring the tissues!
