German Retailer Penny’s Unveils Epic, Weepie And Very Bleak Post-Pandemic Christmas Ad

German Retailer Penny’s Unveils Epic, Weepie And Very Bleak Post-Pandemic Christmas Ad

Not to suggest the Germans are a dreary lot but a new festive spot for German grocery chain Penny’s comes with none of the Christmas clichés you’d expect of most Christmas spots.

The ad’s called “Der Wunsch” which translates to “The Desire” and is the work of the country’s biggest independent agency, Serviceplan.

At almost four-minutes long, the moody, dark work is entirely bereft of the usual Christmas tat (trees, presents, Santa, turkeys and the likes) and instead plays out as a mother’s ode to her often troublesome teen son. It’s bleak but it works and won’t leave a dry eye in the house.

Apparently the ad is proven a smash back in Germany with over six million watching the spot on YouTube so far. Check it out below, but bring the tissues!

 

 

 

 

 




Please login with linkedin to comment

Christmas campaigns Penny's Serviceplan

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]