Cross-cultural digital marketing agency Digital Jungle has been appointed as agency of record for Tourism Holdings Limited.

Tourism Holdings Limited (thl) is New Zealand’s premier tourism company and is the largest provider of holiday vehicles for rent and sale in Australia and New Zealand under the Maui, Britz, Mighty, KEA Australia and Motek Vehicle Sales brands.

Under the terms of the AoR, Digital Jungle will be the full-service digital marketing partner for thl, supporting its Chinese digital marketing programs such as social media, search marketing and broader brand marketing programs the thl.

Kate Meldrum, general manager group revenue, brand and customer experience, said: “We selected Digital Jungle given their knowledge and understanding of working with Chinese travel and tourism. After a pitch process, Digital Jungle stood out as the obvious partner in working with us. It was refreshing to find a digital marketing agency that brought more to a partnership than we were expecting.”