Major London transport system the Underground is currently striking, leaving thousand-strong throngs of people stumbling around trying to figure out how to get to where they need to go.

Even with the almost tear-inducing queues around England’s capital at the moment, many brands are trying to get in the thick of the conversation, piggy-backing off the hashtag floating around – #TubeStrike.

Check out some of B&T’s favourites below.

Sure

Deodorant brand Sure deodorant definitely got in the spirit of it, tweeting about it and taking out tactical ads around London.

Walking in or crammed on a bus? Don’t stress, go that extra mile with confidence. We won’t let you down. #TubeStrike pic.twitter.com/ETIC7guutC

— Sure UK & Ireland (@sureuk) July 9, 2015

Hailo Cabs

Hailo drivers responding to the #TubeStrike https://t.co/jEC8LhNFYy — Hailo London (@HailoLondon) July 9, 2015

Wall’s Ice Cream

#TubeStrike got you in a spin? Go on, London… treat yourself to an ice cream today. You deserve it. #GoodbyeSerious pic.twitter.com/zMX02QWd9W — Wall’s Ice Cream (@walls) July 9, 2015

Jameson Whiskey

The Circle Lime will be operating a good service this evening. #TubeStrike pic.twitter.com/lOp3by3LNA — Jameson UK (@Jameson_UK) July 9, 2015

HBO

Please find alternative transport this evening. #tubestrike #GoT pic.twitter.com/mcJpdJBEuS

— HBO (@HBO_UK) July 9, 2015

Innocent Drinks

Travelling in London today? Here are your options #TubeStrike pic.twitter.com/lvgpJfcRw2

— innocent drinks (@innocent) July 9, 2015