“Winning Felt Like Validation”: Howatson+Company’s Trio Of B&T Awards Wins For Modibodi Work
I'm Dying Inside won a raft of trophies at the B&T Awards.…
US Law Firm Under Fire For ‘Copying’ Lion-Winning New Zealand Road Safety Campaign
Law firm said it had taken "inspiration" from the campaign. An excuse…
‘Class Ceiling’ A Significant Barrier At Work
Thought Australia was a class-less society? Maybe you should try leaving the…
Powerhouse Triumvirate Launches ‘Instinctive’ New Offering: Jacko, Jacko & Jacko
Thought you were seeing double after a big weekend? Try this story…
Des Odell Becomes Latest Ex-Omnicom Boss To Join Joy
Odell follows Omnicom colleagues over to Joy. B&T wonders when it'll start…
Steve Buscemi Stars For Telstra In Out-Of-This-World Cybersecurity Ad
Meanwhile, Adam Sandler stands in adjacent spaceship blasting straight through the Optus…
Sorrell’s S4 Capital Reportedly In Merger Talks
Not one to let the Americans have it all their own way,…
‘It Takes A Little Westpac’ Declares Bank In New Brand Platform Via BMF
Your current bank is all that stands between you and that home…
Sherilyn Shackell: You Can’t Lead Until You Know Yourself
The key to being a marketing leader is dispensing with your deepest-held…
WPP Revenue Back 7.8% In H1 But Mark Read Defiant On Long-Term Potential
B&T breaks out scientific calculator to study WPP's numbers before deciding it's…
Domain Appoints Ex-SafetyCulture Marketing Boss Aisling Finch As CMO
The newly Nine-free Domain Group has appointed former SafetyCulture global marketing boss…
PHD Becomes OpenAI’s Global Media Agency Of Record
Big news for PHD. And even bigger news for fans of a…
Former X CEO Linda Yaccarino Reappears At Telehealth Weight Loss Company
Linda takes unexpected career pivot to Miami GLP-1 telehealth biz. It's Trump's…
Trump & Murdoch ‘Pause’ $15B Epstein Article Suit As News Corp Launches New California Post Tabloid
Here's a story none of us saw coming!
Howie Answers The Call & Zenith Takes Off In B&T’s New Business Winners
It was all hands to the pump on new business in July.…
How Dig’s Cheesy Campaign Became An Award & Sales Triumph
Cottage cheese is the trendy new thing according to Gen Z. But…
Tourism Australia’s ‘Come & Say G’Day’ Chapter 2 Aims To Smash “Sea Of Sameness” With Compound Creativity, Localisation & Smarter Media
In which a pom interviews an American about selling Australia to the…
Maddie Basso Steps Up To Helm Yahoo’s Australian Operation As Dan Richardson, John McNerney Exit
Basso takes the reins at Yahoo. Shudders at company request for all-purple…
You’re Doing Something Right When The PM Sings The Jingle: How DDB Resurrected An Icon & Walked Off With Metal
What makes a good radio ad? Two all-beef patties, special sauce, lettuce,…
OpenAI’s Sam Altman: Get Good With AI To Remain Employed
AI boss says the only way to keep your job as AI…
Hit The Hyperdrive With B&T’s Best Of The Best Chief Product & Technology Officers!
Do you know your Pyhton from your pythons? And your sequels from…
Henry Innis: Mutinex Obligated To Launch Open-Source MMM Validation Framework As “Industry Leader”, Hails Early Collaboration From Rivals & Agencies
After a quad espresso & quickly flicking through our copy of marketing…
One Sneaky Cheetah Appoints Born As Lead Creative Partner
Born staffers are said to be loosening their belts following this and…
Trump Sues Murdoch & “Useless Rag” Wall Street Journal For $15B Over Epstein Article
From one useless rag to another, B&T sympathises with the similarly low-brow…
Droga5, BMF, Clemenger Lead The Effies Charge
One of those weird ad execs who believes awards should reflect how…
Mindshare & Kaimera Drive Off With MG Media Account After Incumbents Decline To Re-Pitch
With three incumbents stalling, Mindshare and Kaimera took the MG brief for…
Telstra’s Anna Jackson: Creativity Is Fragile In Nature
Telstra's Anna Jackson says creativity is like B&T after a long lunch:…
ACCC A-OK With Omnicom’s IPG Acqusition
ACCC waves through the acquisition that has indie media agencies rubbing their…
Vevo Elevates Tim O’Connor, Eyes Huge APAC Opportunity
Tim O'Connor's got his eyes on APAC. Not least due to his…
Havas: Virginia Hyland Stepped Down, New Havas Media CEO To Be Announced
Hyland has stepped down from her role as Havas Media CEO. Her…
New Study Reveals Marketers Want More With Less In FY26 But Data, AI Concerns Could Cause Headaches
"Marketers wanting more with less?! Colour us surprised!" shout the nation's agencies.
Rexona Goes Downstairs In Ballsy New Campaign Via Mindshare
Fed up of your current job? 'Gift' a colleague one of these…
M+C Saatchi’s Brave Effort To Get Australia’s Head Out Of The Clouds
Vaping's a truly modern scourge. Not least because of all the people…
As Agentic AI Adoption Soars, The World Is Changing Fast For Consumers & Marketers Alike
Agents are here, according to Adobe. Though the tech firm is maddeningly…
A Rosy Outlook For WPP?
B&T's Greg 'Sparrow' Graham told reporters he was "disappointed" to have missed…
BMW’s Alex McLean: Let Go Of The Steering Wheel
Alex McLean says let go of the steering wheel. Just not when…
Michelle Klein’s Tangible, Helpful Change
Want to find out what Michelle Klein would do at the helm…
