Emirates Reviews $200M Global Media Account
B&T reckons Penelope Cruz's Emirates ads are some of her finest work…
Trump Has Rewritten The PR Playbook — The Industry Either Responds Or Gets Left Behind
B&T is surprised Zelenskyy survived Trump's nuclear orange hue without wearing sunglasses…
Havas Grows In Asia-Pacific But Global Revenues Down
No champagne for Havas this year, but in Australia there may be…
TBWA\Sydney Hires Special’s Josh Taylor Dadds
After the Kiwi's final tilt in Champions Trophy cricket, this may be…
Brands Failing At Customer Support & AI Solutions Are Not Fixing It, Study Finds
This study is in no way linked to the Philippines business process…
Maccas Launches ‘Spreadsheet Inspired’ Outdoor Campaign
The Microsoft Paper Clip has its pointy paws all over this one.
Fox Footy Sponsorship Revenues Already Up 30% Ahead of ‘Record Breaking’ Season
Fox Footy wheels out AFL royalty at its launch, no sign of…
‘Where Ideas Go To Be Set Free’: Ex-Adam&EveDDB, Cummins&Partners Leader Launches Creative Collective, Signs Up Heavyweight Creatives
Creatives sick of writing POs for crayons and ping pong balls –…
‘Multicultural Marketing Is So Effective It’s Part Of Our DNA’ – McDonald’s & AGL Marketers On Inclusivity With Impact
Brands looking to reach multicultural audiences no longer need to tap up…
TV Ratings (03/03/2025): Oscars & Adam Sandler Spat Attracts Large TV Audience
Stripper's score rewards and Sandler spat makes the Oscars sound far more…
Magic Johnson, Mister Cartoon & Lil Buck Star In ‘Heartfelt Love Letter To The City Of Angels’
B&T stunned the Hoff, MacGyver and Ellen weren't invited to sell everything…
B&T’s Campaigns Of The Month: Lamb, Cher & Zombies Battle It Out
We're still hoping that the oiled and waxed Kochie becomes a permanent…
Seven On Track To Break Sponsorship Revenue Targets For AFL Season
Bruce McAvaney is back, but still no word on where Dennis Commeti…
IPG Sells R/GA Back To Management & Private Equity Firm
R/GA is going indie, wants greater talent flexibility and role for Gen…
The Hallway’s Simon Lee Joins Enigma As CCO & Partner
'The agency feels like a tinderbox primed to catch fire, I’m excited…
BINGE’s John Beohn Joins Max As Australian Content Lead
Campaigning for more Naked & Afraid and River Monsters on Australian TV?…
TikTok’s ANZ General Manager & Marketing Lead To Exit
B&T pines for the days social media stories were about people planking…
Vinyl Group Buys Concrete Playground After Posting $6.8m Half-Yearly Loss
Vinyl Group's numbers arrived late on Friday & just like B&T's bank…
Multicultural Outdoor Media Launches
Multicultural Outdoor Media launches as B&T again reminds all there's more to…
Unltd’s Big Clash: Tech, Agencies & Media Owners Share The Spoils In Sydney & Melbourne
A Chris Freel over was the difference between Tech & Media, but…
Ad Execs Call Out The Brand Activations That Rocked Super Bowl LIX
Consider this another reminder that a game of American Football also takes…
Ogilvy Melbourne Promotes Ant Simmons To ECD, He Takes The Baton From Hilary Badger
An ant takes over from a badger has total Wind in the…
Salesforce’s Leandro Perez: ‘Agentic AI Is Not About Removing Jobs, But About Getting People To Be More Productive’
Robots are not here to take our jobs, but rather do the…
Leading APAC Marketers To Judge Cairns Crocodiles Awards
A who's who of APAC marketing will be looking over Cairns Crocs…
Nine’s Matt Stanton: MAFS, Aus Open, Clive Palmer & Insurance Drive Revenue Bump But Has Total TV Finally Reached An Inflection Point?
Nine's Matt Stanton shouts out Clive Palmer and MAFS. Which we're sure…
Nine Forecasts Total TV Growth For March Quarter After Solid Half-Yearly Results
It turns out Married At First Sight headlocks could unshackle Nine from…
TV Ratings (23/02/2025): MAFS Smashes Sunday Ratings, Supercars Start Strong But Run Out Of Steam
Headlocks and dirty plates of meat are the top billings for Sunday…
Erin Molan Hosts New Show That Is Elon Musk’s Answer To 60 Minutes
B&T hopes Erin's move to X inspires Paul 'Fatty' Vautin and Steve…
Elon Musk’s X Rolls Out Gen AI Advertising Tools
When not harrying his beloved government staffers, Musk finds time to serve…
Digital Advertising Market Grows 11% Led By 20% Surge In Video Ad Spend
Marketers pump large sums of money into digital video ads. Still no…
TV Ratings (20/02/2025): Aussies Flock To Watch Folks Being Breathalysed On TV
B&T looks forward to the RBT spin off that documents random drug…
Who Are The Agencies Supporting Labor And The Coalition In The Election?
B&T has still heard no word about the agency that is gunning…
SCA Cuts 8% Of Workforce, Marketing Team & TripleM’s Night Shift Among Those Impacted
SCA never quite recovered when Ugly Phil left Triple M.
‘No Bullshit’ Aussie BBQ Sauce Gets Back To Its Roots Via Connecting Plots
Sausage sizzles in the 80s weren't official without being drenched in this…
TV Ratings (19/02/2025): Nine’s Big Miracles Pulls Large Audience On The Back Of MAFS
A show about childbirth attracting more than 1.8 million viewers is the…
VisitBritain Confident New Tourism Campaign Can Lift Visitor Numbers By 25% In Five Years
B&T reckons VisitBritain might have more luck selling tourism by promoting another…
