B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • WPP
  • B&T Women in Media
  • AFL
  • Thinkerbell
  • Pinterest
  • State of Origin
  • Anthony Albanese
  • imaa
  • Meta
  • ARN
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Matildas And Socceroos New Zig Zag Kit Drops
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Sports Marketing > Matildas And Socceroos New Zig Zag Kit Drops
Sports Marketing

Matildas And Socceroos New Zig Zag Kit Drops

Arvind Hickman
Published on: 21st February 2025 at 9:36 AM
Arvind Hickman
Share
4 Min Read
SHARE

Nike and Football Australia have today unveiled the 2025 Australian National Football Team Collection, designed by Kamilaroi artist Reko Rennie.

The strip will be worn by the CommBank Matildas this morning as they take on Japan in the SheBelieves Cup, followed by the Socceroos for their upcoming Round 3 AFC Asian Qualifiers in March.

It is the first-ever Australian national football team collection designed by a First Nations artist.

This collaboration unites Nike and Football Australia’s shared vision for the future of football, seamlessly integrating First Nations storytelling with the ‘Forever Forging Forward’ philosophy – symbolising progress, unity and excellence in Australian football.

The design also embodies Reko Rennie’s deep connection to the game and its ability to unite diverse communities, while offering a bold, contemporary reinterpretation of Australia’s iconic green and gold.

Both the home and away kits incorporate patterns inspired by traditional message sticks, historically used by First Nations communities to share stories and strengthen connections.

Speaking on the significance of the launch, Reko Rennie said: “It’s been incredible to work on these kits, connecting the game I love, First Nations culture and the athletes and fans who make up the Australian football community.”

Nike Pacific Brand Director Nick Atkinson added: ”It’s a powerful message of cultural visibility and unity that celebrates the diversity of the Australian football community, and the game’s power to unite.”

Football Australia CEO, James Johnson said the kit marked a “historic milestone for our sport” and “embodies the essence of our ‘Forever Forging Forward’ philosophy – championing progress, inclusivity, and excellence at every level of the game”.

The Home jersey features a contemporary reinterpretation of the iconic green and gold in a zig zag pattern and is paired with deep green shorts.

The Away kit features a version of the new pattern on the side panel of both the jersey and shorts, with the addition of Rennie’s signature pink to represent a modern interpretation of the ochre found in First Nations art.

The Aboriginal Flag is represented on both the home and away kits in the inner pride position. It can be purchased from the Football Australia shop.

The kit is likely to divide opinion in the Australian football community, with a sizeable portion of older fans staunch supporters of more conservative interpretations of Australia’s football kit heritage.

Nonetheless, going off-piste can eventually prove a hit. Derided when it was launched, but feted 30 years late, arguably Australia’s most revered football kit was the ‘Spew’ kit of the early 90s that Ned Zelic wore when he scored a freakish goal against the Netherlands to help the Socceroos qualify for the 1992 Olympic Games in Barcelona

It will be interesting to see if Football Australia and Nike commission Rennie or another artist to design the all important Socceroos kit for next year’s FIFA World Cup.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Football Australia, matildas, Nike, Socceroos
Share
Arvind Hickman
By Arvind Hickman
Follow:
Arvind writes about anything to do with media, advertising and stuff. He is the former media editor of Campaign in London and has worked across several trade titles closer to home. Earlier in his career, Arvind covered business, crime, politics and sport. When he isn’t grilling media types, Arvind is a keen photographer, cook, traveller, podcast tragic and sports fanatic (in particular Liverpool FC). During his heyday as an athlete, Arvind captained the Epping Heights PS Tunnel Ball team and was widely feared on the star jumping circuit.

Latest News

NSW Blues & Adidas Kick-Off Game III With ‘House Of Blue’
04/07/2025
TV Ratings (03/07/2025): Nearly 800K Tune In For Joanna Lumley’s ‘Absolutely Fabulous’ Danube Tour
04/07/2025
Google’s Veo 3 Being Used To Create Racist Videos For Social
04/07/2025
Enrichd Group & Greg Inglis Launch ‘Stick With It’ Mental Health Movement
04/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?