Experiential and digital development house S1T2, together with Affectors and Amigo and Amigo, have brought to life people’s heartbeats by creating an interactive piece for Adobe’s Create Now World Tour.
The work re-invents a century old tree trunk that springs to life using your own heart- beat. Once touched, the reflective pulse oximeter within the tree reads your heartbeat and composes a unique performance. The tree’s lights and sounds are inspired by the elements of nature- earth, fire, wind, and water.
As Chris Panzetta, Managing Director from S1T2 says “It’s about seeing your heart in the art. Amazing pieces always bear the artists soul which is what Adobe’s tools empower creatives to do, so we wanted to create an artwork that literally shows the creative heart.”
The Adobe Heart Tree is on display at Sydney’s Central Park every night from 5:00 pm till midnight until July 25th.
Klarna has announced the launch of CO2 insights for all shopping purchases as part of its one per cent pledge, involving the donation of $10 million to initiatives supporting planet health. The new feature aims to democratise access to unbiased climate impact information for consumers at no cost or judgement, as a first step to […]
Nine News came out on top last night with 1,034,000 viewers according to OzTAM’s metro data, as both Lego Masters and Masterchef saw reductions in viewership after their premieres. Lego Masters had a decrease of 56,000 after Monday’s premiere while Masterchef’s audience dropped by 88,000. The shows received 782,000 and 582,000 viewers respectively. Second in the ratings […]
In his latest guest post, B&T regular Robert Strohfeldt skewers marketers’ latest buzzword – purpose… I used to flick through the various newspapers cartoons each day – reckon it would be tough trying to create a cartoon each day, based on a major news story, that is both funny and insightful. Since the PC mob […]
MILO Cereal has launched its first major marketing campaign for its newly launched Protein cereal, via independent creative communications agency Connecting Plots. Building on MILO’s brand message of fuelling active kids, the new campaign platform, ‘Beast Mode – Activated’, evolves the master brand’s focus on team sports. This aims to celebrate how MILO Protein helps […]
Flight Centre has unveiled a new look and a global brand campaign that poses a tongue-in-cheek challenge to Aussie travellers. The launch also marks the brand’s first global campaign across Australia, New Zealand, the UK, Canada and South Africa, highlighting Flight Centre’s collective travel expertise. Created by Flight Centre Australia’s in-house creative team, ‘There’s Nowhere […]