Carat wins Sara Lee

Following a rigorous competitive pitch of five shortlisted agencies, Resolution Digital has been chosen as personalised numberplates business myPlates’ traditional and digital media and SEO agency. myPlates CEO, David McGrath said they were looking for an agency with strong technical and strategic abilities. “As a data driven e-commerce company, we need a media agency who […]

In this op-ed, Paco Albie, co-founder of Digital Immersion calls out agencies that tell internal marketing specialists that investment in digital strategy takes three years to achieve. If you’re one of the many marketers, who has been told by an external agency partner that the results from your data intelligence, personalisation, and customer experience investments will […]

Posted 15 minutes Ago

Opinion

by B&T Magazine

It was a good night for lovers of farming and love last night as all-new Farmer Wants a Wife hit the screens. The show was welcomed back with open arms and open eyes by the Aussie viewing public, picking up a total TV national reach of  2,260,000. Seven News was the show with the highest reach […]

The Growth Distillery, in collaboration with Ogilvy and Kantar, released The Influence Codes, a ground-breaking research and insights program into ‘influence’, one of the world’s most powerful, least understood and rapidly changing human forces. The deep dive explores the seismic shifts in technology, society, and globalisation that are reshaping the landscape of influence, revealing how […]

Whittaker’s has launched its new brand positioning and creative platform via Bastion Shine, which celebrates Chocolate Lovers and their love of Whittaker’s. The new brand positioning, Hello Chocolate Lovers, encapsulates Whittaker’s unique way of making chocolate and will ensure the brand continues to build on their leadership position in New Zealand and strengthen its momentum […]

Tyro has revamped its brand identity and launched a new brand campaign illustrating how industry-obsessed they are about their core customers with bespoke solutions across payments, banking and lending. ‘Into business big time,’ created by Howatson+Company, brings to life this customer obsession by highlighting Tyro’s dedication to supporting Aussie merchants in running and growing their […]

At an event at the NSW Teacher’s Federation Conference Centre last Tuesday night, a panel of IAB experts, including Are Media’s Jane Huxley and Lauren Leisk, unpacked the 2024 Affiliate & Partnership Industry Review research, discussing how major publishers are embracing affiliate opportunities. The research was designed and conducted in April 2024 by the IAB Australia […]

Optus has named co-boss of NBN Stephen Rue as its new CEO just 6 months after the telco was rocked by an outage impacting 10 million customers. Rue, who has previously held positions at News Corp, will commence the Optus role in November. Former CEO Kelly Bayer Rosmarin left late last year following the outage. […]

Enigma, one of Australia’s largest full-service independent agencies, today unveiled a bespoke placemaking campaign for URBNSURF – Sydney’s new, world-leading, purpose-built surf park. The creative team behind Enigma’s Property & Place division has developed a unique set of wayfinding and environmental graphics and signage for URBNSURF Sydney, ahead of its opening at Sydney Olympic Park […]

Brand strategy and design consultancy, Houston has strengthened its creative offering, announcing the appointments of Alex Creamer to the role of Creative Director and Michelle Teh as Design Director.

JCDecaux has been awarded the Transport for NSW (TfNSW) bus advertising contract for all buses in the Sydney Metropolitan regions. Lead image: Ben White, general manager. Winning the competitive tender process marks a significant expansion of JCDecaux’s current bus advertising contracts across Sydney. It extends JCDecaux’s Transit reach across the whole of Sydney Metropolitan regions […]

CommBank has today unveiled The Brighter Side, a new television series to be broadcast on 10 and 10 Play to inform and empower Australians with practical tips and bright ideas to help them take control of their financial future. The Brighter Side showcases a diverse range of stories to inspire Australians to make their money […]

The IMAA is celebrating the success of its inaugural Female Leaders of Tomorrow programme for providing a real-world solution to address the gender pay gap at senior levels* with events in Sydney and Melbourne. It has also announced its new 2024-25 programme. The 2023-24 programme’s 16 mentees and mentors, along with mentee leaders, IMAA directors […]

In this latest instalment of the Fast 10 series, Greg ‘Sparrow’ Graham chats with Luke Spano, Managing Director at Avid Collective. You have an intriguing background as a professional poker player plus stints at JR Sports & NightGuru, how did that lead to native content? My previous work in the two startups were focused on marketing […]

Leading digital outdoor company QMS today announced a further expansion of its NSW network, signing a new agreement with the Australian Turf Club to manage key assets at Sydney’s iconic Rosehill Gardens Racecourse. The agreement, which was secured as part of a competitive tender process, takes effect on 3 June 2024 and covers six locations […]

VMO has secured an exclusive agreement with Stockland to manage the operations of 22 large format digital screens, strategically positioned throughout nine Stockland town centres across Australia. These centres include Stockland Piccadilly in Sydney’s CBD, Stockland Merrylands, and Wetherill Park in Western Sydney, Stockland Green Hills in the Hunter region, Stockland Shellharbour on the south […]

Day Management has appointed Tim Wall in a newly-created role of head of talent and publicity. Wall will be responsible for managing and overseeing Day’s broad and impressive portfolio of talent, including Day’s most-recent coup, the highly sought-after breakout star of Married At First Sight Australia, Lucinda Light. Wall was previously senior publicist at Paramount […]

On Friday night, the new Poppet HQ was filled with free-flowing drinks and plenty of laughs at the production company’s 1st birthday party. After a prolific year, there was plenty to celebrate with Poppet’s industry friends and partners. Founded by Nat Taylor with senior producer Beth Malcher leading the production team, Poppet has experienced a […]

This May the fourth Hahn will celebrate alongside Star Wars fans rewarding their passion via a giant Hahn travelling solo through the sky. It’s the one day of the year when all sci-fi fans rejoice and giggle to themselves and Hahn in partnership with Thinkerbell, UM and Affinity is celebrating with an out of this […]

New creator-led social media agency Feedstar to be aimed directly at Gen Zs. Well, they'd hardly want print, would they?

Seven's AFL numbers almost double that of the NRL last night. The NRL still easily winning for ruptured ACLs.

Hotglue staffers learning their cashflows from their collaterals today after nabbing La Trobe Financial's digital media.

B&T's stopping short of calling it a revolving door at M&C at the present, but there's definitely heat on the hinges.

Yes, B&T may have spent 152 hours failing to get Taylor Swift tickets, but, as you'll read here, it's all behind us now.

Havas Red has debuted its first influencer white paper. Unless you print it out in colour, of course.

New report confirms greenwashing's on the rise. Apparently Mars' 'work, rest & play' claims also under investigation.

PR agency Aruga proves Brisbane is 'so hot right now'. So hot in fact, Adelaide's had to go on anti-anxiety meds.

Cost of living got you eating noodles prepared in the two-minute style? Why not live vicariously through this.

The belt-tightening in adland shows signs of a turnaround soon. Bar the belt-loosening at the all-you-can-eat buffet.

If there was a post-COVID hangover (bar the anti-vax ranters) it was the rise in skills shortages. Here's another one.

Study finds consumers want transparency around AI images. Couldn't care less about photoshopped magazine covers.

Anyone else feel we've exhausted the office morning tea for cancer? B&T proposes the office moonshine still instead.

Why is it mandatory for the media to only publish the nicknames of people in radio & underworld crime figures?

Here, the Hopeful Monsters marketer talks his shift from the classroom to the room wherever marketers congregate.

The Block host promoting sun protection to tradies. Also, don't try getting into the RSL after 6pm wearing high viz.

New study finds retail media 50% more effective than social. B&T says two-for-one Tim Tams trumps the lot.