Stuart Archibald Departs Half-Eponymous Agency, Archibald Williams

Stuart Archibald Departs Half-Eponymous Agency, Archibald Williams
B&T Magazine
By B&T Magazine



Stuart Archibald has departed Archibald Williams, the independent agency he founded with Bram Williams in 2012 to launch CA.5 — a new agency model in Sydney and London.

CA.5 will offer clients an alternative model to the traditional agency structure and approach. Powered by some of the world’s best data, planning, creative and tech practitioners. CA.5 won’t have an existing team structure, but rather a team hand-picked to solve a client’s problem. The team will either embed or work externally to accelerate customer growth at speed.

The idea was born from Stuart talking to clients around the globe who were facing challenges with their CX marketing with pain points consistently identified across the five fundamentals of customer marketing, brand, customer journeys, creative and technology. The philosophy of CA.5 is having the freedom to approach the problem from an anthropological view to reveal the ‘human truth’ in the data. Asking the ‘why’ rather than the ‘what’ while not being vested in any outcome.

CA.5 will offer clients an alternative solution to consultancies and traditional agencies by bringing together talent who have delivered some of the most innovative and successful customer strategies in the world. From the development and launch of Tesco Clubcard, to global success stories for Apple, O2, Microsoft, Mastercard, and The Economist. Already bespoke teams in retail, energy and the environment have come together in London to help clients create change in their customer marketing.

Stuart Archibald said: “I have been fortunate to establish successful and profitable agencies in London, New York and Sydney. The concept of CA.5 brings together the best talent I have worked with to offer clients a bespoke solution to their problems. I have yet to meet a client who doesn’t have a pain point in one or all five areas of customer marketing-data, brand, customer journey’s, creative and technology”.




Please login with linkedin to comment

Archibal Williams

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]