Nickelodeon Joins Forces With Fire & Rescue NSW

Nickelodeon Joins Forces With Fire & Rescue NSW
B&T Magazine
Edited by B&T Magazine



Paramount Australia and New Zealand (ANZ) has announced the commencement of a new corporate community partnership with Fire and Rescue NSW (FRNSW).  

Lead image: senior vice president, content & programming, Paramount Daniel Monaghan, firefighter Deborah Wilson, FRNSW commissioner Jeremy Fewtrell and Minister for Emergency Services, Jihad Dib

The inaugural partnership, which commences this month, will support fire education and awareness initiatives for youth audiences by harnessing an alignment with the hit animated preschool property PAW Patrol, airing on Nickelodeon and produced by Spin Master Entertainment. 

Following the outstanding response to PAW Patrol’s association with the 2023 FRNSW Open Day at the Emergency Services Academy in 2023, this partnership will see crucial fire safety messages conveyed to children through messaging from PAW Patrol’s cast of characters. 

Minister for Emergency Services Jihad Dib said the new partnership will help young people connect with important fire safety messaging, with the popular PAW Patrol characters championing these messages and sharing them in an engaging way. “With a special appeal to young people, we look forward to seeing Marshall and his mates at FRNSW events and taking part in other community activities which promote fire safety in our homes”.

FRNSW Commissioner Jeremy Fewtrell hopes having the fire service team up with PAW Patrol will develop more fire safety ‘ambassadors’ across the state. “It’s crucial everyone knows how to protect themselves against the risks of fire, but we acknowledge people learn this in different ways,” he said.

“What we often find through our education programs is that, once children learn about fire prevention and how to react if a fire breaks out, they then share this information with parents and grandparents, among others”. 

Paramount Australia Senior Vice President, Content & Programming, Daniel Monaghan, said Nickelodeon is “beyond proud to be partnering with FRNSW.”

“FRNSW and PAW Patrol share the universal themes of rescue, community service, teamwork and friendship, making it the perfect partnership,” Monaghan said.

“We look forward to contributing to the awareness of fire safety messages amongst some of the youngest members of the community”.




Please login with linkedin to comment

fire and rescue Nickelodeon

Latest News

Slew Of Senior Hires At Sparro by Brainlabs & Jack Nimble
  • Advertising

Slew Of Senior Hires At Sparro by Brainlabs & Jack Nimble

Independent digital marketing agency, Sparro by Brainlabs, and creative production agency, Jack Nimble, have announced four new senior hires across the agency group. The appointments follow several significant recent new business wins and product launches. Lead image: Kiki Jones, Morgen Mathews, Lauren Nixon-Smith, Michael Sparkes Kiki Jones joins Jack Nimble as group account director following […]

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]